How to Turn Your Email Newsletter into a Marketing Powerhouse

Email, Email Marketing, Thought LeadershipMarch 4, 20256KViews 0Likes 0Comments

Email newsletters are evolving into powerful platforms for testing and refining content. When executed effectively, they can increase engagement, establish authority, and strengthen SEO through the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria that Google values. However, many businesses miss out by underutilizing newsletters. Without feedback, it’s hard to gauge if your content resonates with…

These Tough-Love Truths Will Boost Your Google Business Rankings

Google My Business, Google Reviews, Search Engine Optimization, SEOFebruary 25, 20256KViews 0Likes 0Comments

Sometimes in order to grow your business, you've got to face up to what's holding you back, and that's not always easy. Trying to get your business to rank highly on Google Maps or the SERPs can be frustrating, especially if you're a business with a lot of local competition. That said, there are some…

7 Ways to Boost Your SEO with AI Search Optimization

AI, Search Engine Optimization, SEOFebruary 18, 20257KViews 0Likes 0Comments

If you want your SEO strategy to perform well in 2025, it needs to be optimized for AI search. AI-powered platforms and search engines are becoming more sophisticated every day, but they prioritise and retrieve information in a different way from algorithm-based search engines like Google. AI search relies on contextual understanding, so you'll need…

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

digital marketing, digital marketing strategy, SEOFebruary 11, 202510KViews 0Likes 0Comments

Did you know that the average landing page conversion rate is only 2.35%? That doesn't mean you can't do anything to stay above that average, of course. Conversion Rate Optimization is the process of improving your landing pages (and your website in general) to create a better experience for visitors, who will then be more…

What is Search Intent, and Why Does It Matter for Your Business?

keyword research, Search Engine Optimization, SEOFebruary 4, 202510KViews 0Likes 0Comments

Google exists to help you find answers, but at the same time it's trying to figure out the motivation behind your questions. This process of discerning the underlying goal behind a person’s online search is called search intent. Understanding search intent is crucial for improving visibility on Google and optimizing content for better SEO performance.…

5 Powerhouse Social Media Marketing Trends to Follow in 2025

Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyJanuary 28, 20258KViews 0Likes 0Comments

This year, business will be under more pressure than ever to adapt to the highly competitive and constantly evolving world of social media marketing. While the ever-shifting algorithms and decline of organic engagement present challenges, the social media space also offers brands a valuable opportunity to interact with both new and existing customers. With…

How Soon Should You Expect Results from Your Marketing Campaigns?

digital marketing strategy, Email Marketing, SEO, Social Media Marketing StrategyJanuary 22, 20259KViews 0Likes 0Comments

Many business owners seek marketing advice when they're at a point of mild panic, when they've been trying different things and are uncertain of what else they can do. They're hoping that an expert marketing strategy will help yield quick results to get things moving in the right direction again. However, the reason it's…

COGO Digital Marketing Newsletter, January 2025

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaJanuary 14, 202514KViews 0Likes 0Comments

It's a brand new year, and a brand new opportunity to build a killer digital marketing strategy! Here are the best tips from experts who know the game inside and out. BIG-PICTURE MARKETING PERSPECTIVES From smarter AI adoption to better transparency, these are the 5 essential priorities for marketers in 2025. In this tumultuous marketing…

The 2025 Edge: Strategies to Dominate and Thrive

small business successJanuary 8, 20252KViews 0Likes 0Comments

In 2025, thriving in business isn’t just about keeping up—it’s about standing out in a fast-moving, competitive world. For small businesses, this means adopting simple, effective strategies that connect you with your ideal customers, build trust, and create a lasting impact. Let’s explore some actionable steps you can take today to make 2025 your breakthrough…

A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025

digital marketing, digital marketing strategy, Website DesignJanuary 8, 20256KViews 0Likes 0Comments

How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…

Is Your Business Ready for the 2025 Marketing Landscape?

AI, digital marketing, digital marketing strategyDecember 31, 20244KViews 0Likes 0Comments

2024 has certainly been an interesting and complex year for digital marketers, and 2025 is shaping up to redefine a lot of what digital marketing even means for businesses. AI is constantly bringing new capabilities and challenges to the landscape, while small brands continue to search for ways to compete with bigger names for the…

The 5 Ways ChatGPT Is Going to Transform Your Business in 2025

AI, chatbot, marketing strategy, online marketing strategyDecember 24, 20244KViews 0Likes 0Comments

If you think you already know what ChatGPT is all about, you ain't seen nothin' yet. The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can…

Author page: Peg McDermott

Peg McDermott

How to Turn Your Email Newsletter into a Marketing Powerhouse

These Tough-Love Truths Will Boost Your Google Business Rankings

7 Ways to Boost Your SEO with AI Search Optimization

5 Ways You Can Use Conversion Rate Optimization to Drive Business Growth

What is Search Intent, and Why Does It Matter for Your Business?

The 2025 Edge: Strategies to Dominate and Thrive

The 5 Ways ChatGPT Is Going to Transform Your Business in 2025

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