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COGO Digital Blend, July 2022

It's time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust! WEB DESIGN What not to do with your site - 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating. Why accessibility matters - Often overlooked and under-implemented, accessibility standards are…

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Web Design is more about “Marketing” than Design

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Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.
Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.
Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

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The Importance of a Well-Designed Website

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The design of your website is important because it is your door to your customers' interest. In our competitive world of online business, it is imperative that you have a well-designed website. 
 
Website users take just a few seconds to decide whether they are going to continue browsing your site or not and if they are interested in what you’re selling. A well-designed website does not fail to communicate your intention, your message, your tone, your services/products, and what you want your customer’s to do.  
 
A well designed website means that it:

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