The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it’s also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We’d like to help.
Digital Blend is our new curated content series, where we’ll round up the best tips and tricks from the experts who really know what they’re talking about. We’ll serve you a cohesive array of useful information on everything from lead generation to building brand awareness, website design to search engine optimization, all gathered from quality sources with the reputations and track records to back up their advice.
Our goal is to bring you the freshest and most relevant digital marketing knowledge, so that you can focus on implementation. We look forward to helping you take your business to the next level!
THE BIG PICTURE
Working with what you have – Fifteen Forbes Communications Council members each share their top tip for creating quality marketing campaigns on a tight budget.
The importance of hope – Two successful entrepreneurs highlight the importance of spreading hope and giving back to the community as a long-term business strategy.
Make the buyer’s journey your journey – This ten-step roadmap to marketing a new startup underlines the importance of keeping the buyer at the center of your strategic thought process.
SOCIAL AND BRAND AWARENESS
Social is shifting – If your goal is to attract customers through social media, you’ll need to be ready for a wave of changes that is already transforming the landscape, in which the established giants like Facebook battle it out with the relative newcomers like TikTok for consumer attention and small business loyalty.
Instagram introduces Shop Tab ads – The Shop Tab naturally attracts Instagram users who are in a buying mindset, so this new advertising tool makes it easy for brands to catch them when they’re already in the mood to shop.
Video marketing is on the rise – Consumers have spoken loudly: they want more video. From short-form clips to user-generated content, these are the trends that digital marketers need to be harnessing as we head toward 2022.
LEAD GENERATION
LinkedIn is your secret weapon – LinkedIn encourages people to interact with experts, which makes it makes it perfect for B2B lead generation with both inbound and outbound marketing.
The magic of buyer intent data – Buyer intent data is an incredibly powerful tool that can support all types of marketing initiatives. It identifies where buyers are in the journey, making it easier to target marketing efforts and shorten the sales cycle. It’s a must-have for marketers who want to find more qualified leads and improve success rates.
AI as a lead-generating assistant – Artificial intelligence is revolutionizing lead generation and lead nurturing techniques, making it easier than ever to find the right customers for your business and guide them through all stages of the funnel.
JUST FOR FUN
Getting in on the action – DHL hops on the hype of the latest James Bond movie with a clever ad campaign showing one of its drivers making a delivery while chaos erupts around him, as Bond is chased through the streets of Shanghai.
COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.
