A New Digital Marketing Chapter: How to Go from Surviving to Thriving in 2025

digital marketing, digital marketing strategy, Website DesignJanuary 8, 20257KViews 0Likes 0Comments

How did things go for your business in 2024? Did your marketing strategy work out the way you hoped? If the answer is no, that's understandable. It was a tumultuous year for digital marketing, with everything from AI tech developments to search engine algorithm updates catching everyone off-guard. Some businesses are still reeling from…

Is Your Business Ready for the 2025 Marketing Landscape?

AI, digital marketing, digital marketing strategyDecember 31, 20244KViews 0Likes 0Comments

2024 has certainly been an interesting and complex year for digital marketers, and 2025 is shaping up to redefine a lot of what digital marketing even means for businesses. AI is constantly bringing new capabilities and challenges to the landscape, while small brands continue to search for ways to compete with bigger names for the…

The 5 Ways ChatGPT Is Going to Transform Your Business in 2025

AI, chatbot, marketing strategy, online marketing strategyDecember 24, 20244KViews 0Likes 0Comments

If you think you already know what ChatGPT is all about, you ain't seen nothin' yet. The new OpenAI o1 model is the first version of ChatGPT that is capable of out-smarting humans in some areas of problem solving, and that means it's no longer merely an assistant — it's more like a strategist who can…

COGO Digital Marketing Newsletter, December 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaDecember 17, 20247KViews 0Likes 0Comments

It's our last roundup up of 2024! Get ready to start 2025 on a strong note, with top advice from the best digital marketing experts out there. Happy Holidays! BIG-PICTURE MARKETING PERSPECTIVES If you're going into the new year with a modest budget, your business can still build a strong digital marketing strategy. The current…

What Types of Content Should Your Business Focus on in 2025?

Content Development, content marketingDecember 10, 20243KViews 0Likes 0Comments

It's one of the golden rules of digital marketing: content is king. This rule has not faded over time, and in fact with search engines perpetually finding newer and better ways to tackle spam and other low-quality offerings, high-quality content is arguably more important than ever. That said, the content game has also become more…

Building a Strong Marketing Strategy on a Small Budget in 2025

budget planning, content marketing, retargeting, Social Media MarketingDecember 4, 20243KViews 0Likes 0Comments

The economy has certainly had its ups and downs over the past couple of years, which means that more people than ever are looking for ways to grow their business with a smaller budget. If you're heading into 2025 worried about the amount you have (or don't have) to allocate to your marketing strategy, here…

Struggling to Build Authority? Here’s How to Get More Business Reviews

marketing for small business, marketing strategy, online marketing, online marketing strategy, reviewsNovember 27, 20244KViews 0Likes 0Comments

As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…

COGO Digital Marketing Newsletter, November 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaNovember 19, 20247KViews 0Likes 0Comments

The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025! BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…

This New AI Feature Will Turbocharge Your Meta Ads

AI, Facebook, facebook adsNovember 12, 20243KViews 0Likes 0Comments

We've talked before about how Facebook and Instagram ads can be hit-or-miss in 2024. It's a problem that marketers have been complaining about more and more. Well, Meta finally seems to have taken notice and has decided to lend a helping hand. If you've been looking for ways to boost performance and engagement for your…

Should Your Business Be Using an AI Website Builder?

AI, web design, Website DesignNovember 5, 20244KViews 0Likes 0Comments

One of the best aspects of AI is that it can help with marketing tasks you find daunting. In theory, those tasks would include building a website — but is AI ready for that level of responsibility? Here are three important points to consider before choosing an AI tool to help you create your business…

Is Your Business Making this Expensive SEO Mistake?

Search Engine Optimization, SEOOctober 29, 20242KViews 0Likes 0Comments

Sometimes marketing mistakes are not about what you're doing wrong, but rather what you're not doing. If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO.…

COGO Digital Marketing Newsletter, October 2024

AI, Relationship Management, Search Engine OptimizationOctober 23, 20243KViews 0Likes 0Comments

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you're already starting to think about your marketing strategy for next year, you're…

Author page: Peg McDermott

Peg McDermott

The 5 Ways ChatGPT Is Going to Transform Your Business in 2025

Struggling to Build Authority? Here’s How to Get More Business Reviews

This New AI Feature Will Turbocharge Your Meta Ads

Should Your Business Be Using an AI Website Builder?

Is Your Business Making this Expensive SEO Mistake?

COGO Digital Marketing Newsletter, October 2024

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