Struggling to Build Authority? Here’s How to Get More Business Reviews

marketing for small business, marketing strategy, online marketing, online marketing strategy, reviewsNovember 27, 20244KViews 0Likes 0Comments

As consumers ourselves, we all know that we prefer to purchase from businesses that have a lot of positive customer reviews. The more reviews a business has, the more potential customers feel they can trust what the reviews are saying. However, if you're just starting to build your online presence, it can be frustrating trying…

COGO Digital Marketing Newsletter, November 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaNovember 19, 20246KViews 0Likes 0Comments

The holiday season is upon us! It's time for a strong finish to the year with the best digital marketing strategy advice, as you prepare your business for 2025! BIG-PICTURE MARKETING PERSPECTIVES Tired of the constant onslaught of new technologies? If you want to get back to basics, here are some old-school marketing tactics that…

This New AI Feature Will Turbocharge Your Meta Ads

AI, Facebook, facebook adsNovember 12, 20242KViews 0Likes 0Comments

We've talked before about how Facebook and Instagram ads can be hit-or-miss in 2024. It's a problem that marketers have been complaining about more and more. Well, Meta finally seems to have taken notice and has decided to lend a helping hand. If you've been looking for ways to boost performance and engagement for your…

Should Your Business Be Using an AI Website Builder?

AI, web design, Website DesignNovember 5, 20244KViews 0Likes 0Comments

One of the best aspects of AI is that it can help with marketing tasks you find daunting. In theory, those tasks would include building a website — but is AI ready for that level of responsibility? Here are three important points to consider before choosing an AI tool to help you create your business…

Is Your Business Making this Expensive SEO Mistake?

Search Engine Optimization, SEOOctober 29, 20242KViews 0Likes 0Comments

Sometimes marketing mistakes are not about what you're doing wrong, but rather what you're not doing. If your business has a local component to it, meaning your sales are not 100% online and you offer some kind of products or services to customers in your local area, you need to be focusing on local SEO.…

COGO Digital Marketing Newsletter, October 2024

AI, Relationship Management, Search Engine OptimizationOctober 23, 20243KViews 0Likes 0Comments

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you're already starting to think about your marketing strategy for next year, you're…

COGO Digital Marketing Newsletter, October 2024

Digital Blend, digital marketing, lead generation, Search Engine Optimization, SEO, Social MediaOctober 22, 20244KViews 0Likes 0Comments

Is your business trying to make the most of Q4? The COGO Digital Marketing Newsletter has all the expert advice on how you can make your digital marketing strategy stronger than ever, as we start preparing for 2025! BIG-PICTURE MARKETING PERSPECTIVES If you're already starting to think about your marketing strategy for next year, you're…

How Are Businesses REALLY Using AI in Marketing?

AI, Relationship Management, Search Engine OptimizationOctober 15, 20242KViews 0Likes 0Comments

As recently as a year ago, AI was a super-viral buzzword that had everyone excited and worried in equal measure. For a lot of business owners, the mere mention of AI conjured up fantasies of their entire marketing strategy being on autopilot, completely controlled by artificial intelligence. Today, people have realized that it's a lot…

Old-School Marketing Tactics that Still Work in 2024

digital marketing, digital marketing strategy, marketing for small business, marketing strategyOctober 8, 20244KViews 0Likes 0Comments

Marketers often look for whatever is new and trending, but many older strategies are still highly effective. While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024. 1. Refreshing and repurposing existing content Over time,…

Here’s Why You’re Not Getting the SEO Results You Want

Search Engine Optimization, SEOOctober 1, 20242KViews 0Likes 0Comments

Has your SEO strategy recently fallen flat? SEO has always been a complex game of cat-and-mouse, and it only gets more complicated with each passing year. If you're finding that your business is not getting the traction that it used to, here are three SEO strategy mistakes you might be making, and how to fix…

COGO AI Newsletter, September 2024

AI, digital marketing, NewsletterSeptember 24, 20244KViews 0Likes 0Comments

It's a new season and a new chance to integrate AI into your digital marketing strategy, with the latest edition of the COGO AI Newsletter! TOP HEADLINES A threat to Google? — Perplexity AI is challenging everything we think we know about the future of search engines, and it could be a true game-changer. The…

How to Handle Website Migration Like a Pro

Web Services, Website Design, WebsitesSeptember 16, 20242KViews 0Likes 0Comments

Migrating a website can be an intimidating prospect. Whether you're changing domains, switching to a new CMS, upgrading your site’s infrastructure, or doing a full rebrand, it’s crucial to handle the migration carefully to keep site traffic dips and SEO rankings disruptions to a minimum. However, you can keep your stress levels low if you…

Author page: Peg McDermott

Peg McDermott

Struggling to Build Authority? Here’s How to Get More Business Reviews

This New AI Feature Will Turbocharge Your Meta Ads

Should Your Business Be Using an AI Website Builder?

Is Your Business Making this Expensive SEO Mistake?

COGO Digital Marketing Newsletter, October 2024

How Are Businesses REALLY Using AI in Marketing?

Old-School Marketing Tactics that Still Work in 2024

Here’s Why You’re Not Getting the SEO Results You Want

How to Handle Website Migration Like a Pro

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