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Introducing COGO Digital Blend

The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it's also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We'd like to help. Digital Blend is our new curated…

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Building a Growth Engine, Part 4: Retention

Now that we've covered the three As of the Pirate Funnel - awarenessacquisition, and activation - it's time to move forward to the R steps.  This half of the funnel is where visitors turn to paying customers, and where that customer base grows to the point where your business can thrive.  The first of these steps, perhaps somewhat surprisingly, is retention.

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Why Digital” Is Not the Key to Your Digital Marketing Strategy”

It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

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How to Allocate Your Marketing Budget for 2019

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up.  So how do you know how much you need to set aside to reach each of your digital marketing goals for next year?  Here are some tips on how to portion out your marketing budget.

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