Your website is the central component of your company's online presence, but are you getting the most out of it? Many businesses invest heavily in their site’s design and content, only to find that it doesn’t convert visitors into leads. The good news is that with a few targeted adjustments, your site can become a…
SEO is never a marketer's favorite task. It's known for being complicated, tedious, and never-ending, but AI is starting to shoulder some of the burden. Here are the top AI SEO tools that will not only make your life easier, but help your website rank higher for your target keywords.
Surfer SEO - For those…
Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…
No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…
Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers.
As all business owners are aware, delays in communication lead to loss of revenue,…
We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…
Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…
As businesses start reopening and picking up momentum again, getting the most out of the rest of the year is the number one priority for everyone. If you're trying to pull it all together and get your business back on the road to optimal revenue generation, here are a few things to examine and address…
Have you put any thought into taking your inbound marketing strategy to the next level? Even if you may be a bit behind the trend, it is never too late to get started!

We’d like to take this time to highlight a great article by Sherice Jacob called “Optimize Your Sales Funnel: The Top, Middle & Bottom-Line”. Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews and gives a free conversion checklist and web copy tune-up here: iElectrify.com.

