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COGO Digital Blend, July 2022

It's time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust! WEB DESIGN What not to do with your site - 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating. Why accessibility matters - Often overlooked and under-implemented, accessibility standards are…

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COGO Digital Blend, February 2022

Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts! THE BIG PICTURE The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022. Tailoring your strategy for your brand…

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Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…

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The End of Google My Business – What It Means for YOUR Business

We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…

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Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

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5 Must-Haves for Your 2020 SEO Strategy

Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you absolutely must have if you want to see your business rise through the rankings in 2020.

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