It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a social network can spell big problems for you in terms of unhappy customers and a dip in sales. Just like in every other aspect of business, mistakes will be made from time to time on social media. Even if you're extremely diligent with your social media policy, there's not really anything you can do about the fact that people are human, and sometimes they say damaging or offensive things.
A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important…
If there's one thing this year's Google updates have taught us, it's that we can no longer rely on raw numbers to tell us how well we're doing when it comes to social media and SEO marketing. The Google Panda update back in February was a pretty big wake-up call that simply having a lot of content and attracting a lot of links wasn't enough to stay high up on the first page of search results. Counting fans, followers, and incoming links used to give us a good idea about how our campaigns were going, but as Google and other search engines move toward more engagement-based algorithms, it's up to us as marketers to respond appropriately.
Social media marketing is obviously a huge deal in the context of building a name for yourself online, and converting that name into followers, and then into leads. But in a sea of countless social networks, among which Facebook, Twitter, and Google+ are the current frontrunners, how can you know exactly where your efforts would be best spent?
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Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers.
It’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the power of prospecting and social selling on LinkedIn. In today’s competitive market, B2B sales pros are overwhelmed and learning that building a prospect list is becoming more difficult.
With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).