There is a lot changing in the wonderful world of social media. From day to day, you may not notice many differences. However, when you look at the bigger picture you will realize that things are not the same today as they were several months ago.
Peg McDermott
There is a big difference between using social media and using social media effectively. The key to making the most of this is to listen and interact with your audience. Doing so means monitoring all of your accounts (Twitter, Facebook, LinkedIn, etc.), analyzing the data, and making any necessary changes along the way.
To some companies, Twitter is a way or life. To others, this is a confusing 140-character mess that they simply don’t understand.
Last week, we talked about how to create a successful social media strategy. With that advice guiding you, it is safe to assume that you have a basic idea of how to get started.
Today, we are going to continue with our “online marketing spring cleaning” series. If you have not been keeping up, be sure to check out our recent pieces on website design and search engine optimization.
Last week, we offered advice and tips related to website design spring cleaning. While a high quality design is sure to increase your chance of online success, there is one thing you need to remember: you still need people to visit your website.
Last week, we provided a variety of spring cleaning tips for your online marketing strategy as a whole. Today, we are going to dive into the finer details of this process, including a closer look at the design of your company’s website.
Spring cleaning your online marketing strategy can be one of the most productive steps you take during the early part of the year. There is no better time than now to “spring clean” your strategy, ensuring that you have a plan in place for the next several months.
By: Peg McDermott. 
Many organizations have come to realize the benefits of creating a LinkedIn Company Page. This provides the opportunity to share information on everything from what the company does to who works there to job opportunities and much more.
Many organizations have come to realize the benefits of creating a LinkedIn Company Page. This provides the opportunity to share information on everything from what the company does to who works there to job opportunities and much more.
By: Peg McDermott. With more than 500 million active users, Twitter is one of the best places to turn as you attempt to generate leads for your business.
By: Peg McDermott. Are you currently using LinkedIn to prospect for leads? If not, you are missing out on a huge opportunity. With hundreds of millions of users, the more time you spend on this social site the better chance you have of connecting with professionals who could benefit from using your products and/or services.
By: Peg McDermott. Are you taking full advantage of the power of LinkedIn? Those who have harnessed this power are using the social networking site to generate qualified leads on a regular basis.