When it comes to building brand awareness, social media is often times the first strategy that many companies consider. Furthermore, most are beginning to understand the benefits of using LinkedIn.
Peg McDermott
When creating a corporate blog post, you have a lot on your mind. What angle are you going to take with the content? Where are you going to get the images? How are you going to promote the post to your audience?
Do you remember the days when creating content for your website or blog was relatively simple? You didn’t have to worry about what the search engines thought. You didn’t have to concern yourself with too many competitors trying to outdo you.
Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and hit a homerun in the clutch. These people are known as SEO experts.
If you are trying to grow traffic to your website, it is essential to take a close look at your content marketing strategy. While there is nothing wrong with spending time and money on other SEO efforts, Google has made it clear that there is nothing more important than high quality content.
Regardless of how much success you have had marketing your company in the past, there is one thing you need to remember: things can and will change in the future. For this reason, you must be prepared to find and test new marketing channels on a regular basis.
Have you put any thought into taking your social media strategy to the next level? While you may be a bit behind the competition, it is never too late to get started.
There is a big difference between writing a blog post and writing a blog post that engages your audience. As with anything, practice makes perfect. That being said, there is no point waiting around too long before you figure out how to write a killer blog post.
It is one thing to setup social media profiles for your business. It is another thing entirely to implement a successful strategy that you can rely on, day in and day out.
Are you interested in having your corporate website redesigned in 2014? Is this something you are beginning to plan for right now? If you answered yes to these questions, you know the importance of finding the right company for the job. Along with this, you should have some basic ideas of what you are looking to accomplish.
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