Is Link Building Still Important?

blogging, Search Engine Optimization, websiteAugust 13, 2013564Views 0Likes 0Comments

If you've been at all involved with your site's SEO over the past few years, it's likely that link building has been an important part of your overall online marketing strategy. This is because Google has always placed such great importance on how many external sites link back to yours, as a determining factor for how relevant and important your site is to your niche. However, with increasing improvements to the sophistication with which Google determines site ranking, there has been some talk that link building is no longer as important. But is that really the case?

Why Multimedia Is Important in Online Marketing

marketing strategy, mobile marketingJuly 30, 2013631Views 0Likes 0Comments

If we had to pick one word to describe today's online experience, "dynamic" might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As broadband speeds have become faster and media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.

How Important Are the Visual Aspects of Online Marketing?

marketing strategy, mobile marketing, websiteJuly 24, 2013582Views 0Likes 0Comments

Fifteen or even ten years ago, the web was a sea of text. Sure, there were photos and even some video, but bandwidth limitations kept these aspects of the web to a minimum, and if you wanted to get a message across, well-written copy was the way to do it.

Is a Niche Social Network Worth Your Time?

marketing strategy, Social Media, Using Social Media for BusinessJuly 17, 2013577Views 0Likes 0Comments

Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth it. So when you run across a new smaller, niche social network that seems like it could be promising for your business, it can be difficult to decide what to do. Do you really have time to be taking on another set of social media responsibilities? On the other hand, could a social network more tailored to your specific audience be exactly the boost your strategy needs?

Why Email Is Still a Viable Marketing Tool

Email MarketingJuly 9, 2013831Views 0Likes 0Comments

With all the talk of Twitter, Facebook, Google+, and other social media, it's easy to start feeling like perhaps older protocols like email are on the way out in terms of marketing power. While it's certainly true that methods of online communication have changed and evolved dramatically over the past few years, it's important to remember that email has some benefits that other marketing methods don't have, and as such shouldn't be ignored as an essential component of your online marketing strategy.

How Author Rank Can Help Your Marketing

Google+, marketing strategyJuly 2, 2013423Views 0Likes 0Comments

Google is continually coming out with new tools to help you with your marketing efforts, and to reward those who have good content and sound expertise with higher rankings in its search engine. One of the more recent and most misunderstood elements of Google's ranking algorithm is Author Rank, which ostensibly allows authors to associate things they write online with a relevant Google profile.

Making the Most of Your LinkedIn Page

Social Media, Using Social Media for BusinessJune 25, 2013357Views 0Likes 0Comments

For many years, it seemed like LinkedIn cruised along without making many changes. As a result, many people, both on a personal and business level, set their accounts up and then left them to stagnate. Over the past year, however, LinkedIn has made a lot of improvements to the site, so if you haven't updated your profile in a while, now is a great time.

Things to Keep in Mind When Developing Your Mobile Site

marketing strategy, mobile marketingJune 18, 2013330Views 0Likes 0Comments

By now you've probably noticed that mobile browsing is the next big thing, and in fact even now mobile computing is of the most popular ways to access the internet. This means that every business owner at some point needs to have a site that is mobile-friendly and optimized accordingly. It may seem like a mammoth task, but if you keep a few things in mind as you're developing your ideas, you can make the entire process a lot easier.

How Guest Posting Can Help Your Business

blogging, marketing strategy, websiteJune 11, 2013534Views 0Likes 0Comments

When you're trying to market your business online, the goal is to create a web presence that is popular and far-reaching, with regular site traffic and a community of engaged social media followers. Of course, this can be easier said than done, especially when it comes to creating awareness beyond your company's existing circle of contacts. Guest posting is an effective way to quickly build your presence, as well as boosting brand recognition, and it's pretty easy to get started, even if your blog or site is new.

The Importance of Optimizing Your Website for Mobile Devices

mobile marketing, websiteMay 28, 2013431Views 0Likes 0Comments

Even just a few years ago, it was unusual to see people browsing the web on a phone or mobile device. Tablets hadn't really become popular yet, and smartphone browsers weren't quite up to the task. These days, the technology for truly mobile browsing is catching up with user needs; what is still lagging, however, is web design.

5 Steps to Create a Compelling About Us” Page”

websiteMay 21, 2013344Views 0Likes 0Comments

How Important Is Branding Synergy to Your Marketing Strategy?

marketing strategyMay 15, 2013573Views 0Likes 0Comments

In the days when a company website was the only aspect of a business' online presence, controlling brand consistency was pretty simple. With everything all in one place, you only had one shot at getting your audience's attention, but once you had it, there was only one set of branding you had to manage.

Author page: Peg McDermott

Peg McDermott

Is Link Building Still Important?

Why Multimedia Is Important in Online Marketing

How Important Are the Visual Aspects of Online Marketing?

Why Email Is Still a Viable Marketing Tool

How Author Rank Can Help Your Marketing

Things to Keep in Mind When Developing Your Mobile Site

How Guest Posting Can Help Your Business

The Importance of Optimizing Your Website for Mobile Devices

5 Steps to Create a Compelling About Us” Page”

How Important Is Branding Synergy to Your Marketing Strategy?

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