SEO: The Difference Between Helping and Hurting

marketing strategy, Search Engine OptimizationOctober 9, 2013875Views 0Likes 0Comments

All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop for people who are looking to purchase something or solve a problem. As such, the quest to rank high for particular search terms has become both an art and a science, with new techniques for optimization continually surfacing.

Why It’s Important to Stay Active on Social Media

Facebook, Google+, marketing strategy, mobile marketing, Pinterest, Social Media, twitter, Using Social Media for BusinessOctober 1, 20131KViews 0Likes 0Comments

Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.

How to Implement an Effective Blogging Strategy

blogging, marketing strategy, websiteSeptember 26, 2013943Views 0Likes 0Comments

Most business owners know that they should have a blog on their website, but often once the blog is in place, there's some hesitation or confusion about how best to use it. Filling your blog with content isn't something to be done randomly - you'll want to adopt a strategy to make sure that you attract readers and, more importantly, retain them as customers.

Why You Must Think Before You Tweet!

blogging, Facebook, Google+, Pinterest, Social Media, Social Policy, twitter, Using Social Media for Business, websiteSeptember 17, 20131KViews 0Likes 0Comments

The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.

What the Recent Facebook News Feed Changes Mean for Your Business

Facebook, Social Media, Using Social Media for BusinessSeptember 10, 2013600Views 0Likes 0Comments

If there's one thing we can always count on, it's that Facebook will keep changing things, and the most recent set of changes involves how the news feed algorithm decides what stories to show at the top of a user's feed page. Previously, the average Facebook user read 57% of the stories in their news feeds, but older content got lost in the shuffle as users failed to scroll down far enough to see the other stories.

5 Tips to Build Your Pinterest Following

marketing strategy, Pinterest, Social Media, Using Social Media for BusinessSeptember 4, 2013904Views 0Likes 0Comments

Pinterest is one of those growing social networks that's still somehow elusive to many people. Sometimes, if the nature of your product or service isn't particularly visual, it can be difficult to see how to create boards with compelling content, and to build a following for those boards. If you've been having trouble getting your pinterest account to grow, here are five ways you can help get the ball rolling.

Is It Time to Refresh Your Social Media Accounts?

Facebook, Google+, marketing strategy, Pinterest, Social Media, twitter, Using Social Media for BusinessAugust 27, 20131KViews 0Likes 0Comments

We all know the importance of periodic website redesign. Over time, you'll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don't give the same attention to our social media accounts.

Using Twitter as a Conversational Marketing Tool

marketing strategy, Social Media, twitter, Using Social Media for BusinessAugust 20, 2013963Views 0Likes 0Comments

Twitter, perhaps more than other social networks, has somewhat of a reputation for marketing spam. Quite often you'll see companies using their Twitter accounts for nothing but self-promotion, to the point where the entire tweet stream becomes tantamount to spam. Not surprisingly, this is a good way to lose followers fast, and what these companies are not realizing is that there's a reason the word "social" is the first part of social media. Here's how you can avoid making the same mistake.

Is Link Building Still Important?

blogging, Search Engine Optimization, websiteAugust 13, 2013927Views 0Likes 0Comments

If you've been at all involved with your site's SEO over the past few years, it's likely that link building has been an important part of your overall online marketing strategy. This is because Google has always placed such great importance on how many external sites link back to yours, as a determining factor for how relevant and important your site is to your niche. However, with increasing improvements to the sophistication with which Google determines site ranking, there has been some talk that link building is no longer as important. But is that really the case?

Why Multimedia Is Important in Online Marketing

marketing strategy, mobile marketingJuly 30, 20131KViews 0Likes 0Comments

If we had to pick one word to describe today's online experience, "dynamic" might be a good choice. Whereas the early days of the web featured mostly static pages with lots of text and not much else, the sites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As broadband speeds have become faster and media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.

How Important Are the Visual Aspects of Online Marketing?

marketing strategy, mobile marketing, websiteJuly 24, 2013899Views 0Likes 0Comments

Fifteen or even ten years ago, the web was a sea of text. Sure, there were photos and even some video, but bandwidth limitations kept these aspects of the web to a minimum, and if you wanted to get a message across, well-written copy was the way to do it.

Is a Niche Social Network Worth Your Time?

marketing strategy, Social Media, Using Social Media for BusinessJuly 17, 2013906Views 0Likes 0Comments

Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth it. So when you run across a new smaller, niche social network that seems like it could be promising for your business, it can be difficult to decide what to do. Do you really have time to be taking on another set of social media responsibilities? On the other hand, could a social network more tailored to your specific audience be exactly the boost your strategy needs?

Author page: Peg McDermott

Peg McDermott

SEO: The Difference Between Helping and Hurting

How to Implement an Effective Blogging Strategy

Is Link Building Still Important?

Why Multimedia Is Important in Online Marketing

How Important Are the Visual Aspects of Online Marketing?

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