Is Ungated Content the Right Choice for Your Website?

Content Development, content marketing, digital marketing strategyJuly 13, 2021808Views 0Likes 0Comments

Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…

How to Turn Your Website into the Ultimate Marketing Tool

blogging, digital marketing strategy, Thought Leadership, Website DesignNovember 12, 2020909Views 0Likes 0Comments

How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting connections between you and your customers.

How to Maximize Your Revenue Generation in 2020

budget planning, digital marketing strategy, Inbound MarketingJune 24, 20201KViews 0Likes 0Comments

As businesses start reopening and picking up momentum again, getting the most out of the rest of the year is the number one priority for everyone. If you're trying to pull it all together and get your business back on the road to optimal revenue generation, here are a few things to examine and address…

5 Ways to Optimize Your Videos for Search

digital marketing strategy, local seo, SEO, video, video marketingJune 3, 2020587Views 0Likes 0Comments

It takes time and effort to produce quality video content.

So it's disappointing when you upload a video and it gets almost no attention. SEO requires a slightly different approach for video than it does for other content - here are a few ways you can optimize your videos so they'll rank higher in search engine results.

How to Supercharge Your Marketing Efforts in 2020

digital marketing in 2020, digital marketing strategy, marketing for small business, marketing strategyMay 13, 2020665Views 0Likes 0Comments

The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate limited resources, here are some things you can do right now to maximize the return on your marketing budget and carry your business successfully through this challenging situation.

5 Must-Haves for Your 2020 SEO Strategy

digital marketing strategy, Google My Business, Google Webmaster Tools, SEOFebruary 12, 2020624Views 0Likes 0Comments

Of all the pieces in the online marketing puzzle, SEO is often the most elusive. With search engine algorithms changing almost weekly, it can be difficult to keep up, but the good news is that there's still a set of current best practices that you can use to your advantage. Here are five of the ones you absolutely must have if you want to see your business rise through the rankings in 2020.

Building a Growth Engine, Part 6: Revenue

digital marketing, digital marketing strategy, online marketing strategy, revenueNovember 19, 2019942Views 0Likes 0Comments

In the sixth and last part of this series on growth hacking, we're finally going to talk about the magic word that every small business owner and startup founder likes to hear: revenue.

Building a Growth Engine, Part 5: Referral

digital marketing strategy, Lead Development Strategy, Social Media StrategyNovember 4, 20191KViews 0Likes 0Comments

In the first four parts of this series, we've talked a lot about how to bring in new direct customers. These are people who heard about your business either through your marketing campaigns, or through some other kind of exposure, perhaps on your social media accounts or elsewhere on the internet. This method of acquiring customers can be quite labor-intensive, not to mention expensive, and when you factor in attrition, sometimes businesses find that they're lucky if they get any growth at all past a modest user base.

Building a Growth Engine, Part 4: Retention

digital marketing, digital marketing strategy, online marketing strategyOctober 23, 2019832Views 0Likes 0Comments

Now that we've covered the three As of the Pirate Funnel - awareness, acquisition, and activation - it's time to move forward to the R steps. This half of the funnel is where visitors turn to paying customers, and where that customer base grows to the point where your business can thrive. The first of these steps, perhaps somewhat surprisingly, is retention.

Building a Growth Engine, Part 3: Activation

digital marketing, digital marketing strategy, lead, lead generation, SalesOctober 8, 2019558Views 0Likes 0Comments

Parts 1 and 2 of this series on growth hacking were all about the process of bringing customers into your sphere of awareness, and acquiring them in the sense of getting them to engage with you on an informational level. Once those steps are complete, it's time to progress to the crucial turning point of activation.

Building a Growth Engine, Part 2: Acquisition

digital marketing, digital marketing strategy, lead, lead generation, SalesSeptember 24, 2019677Views 0Likes 0Comments

Last time, in part 1 of this series on growth hacking, we talked about awareness, the initial step in the AAARRR funnel (also known as the Pirate Funnel). This time, we're moving on beyond the point of awareness to when you have your first transaction with a customer. This is referred to as acquisition.

Building a Growth Engine, Part 1: Awareness

digital marketing strategy, lead generation, online marketing strategySeptember 19, 2019811Views 0Likes 0Comments

As a business owner or startup founder, you know firsthand how important it is to grow a loyal and active customer base. The pressure to go from zero to self-sustaining is enormous, especially if you're a small enterprise starting with a modest marketing budget. Fast growth is the buoy that will keep your business afloat, and amassing that critical customer base is what growth hacking (or growth marketing) is all about.

digital marketing strategy

Is Ungated Content the Right Choice for Your Website?

How to Turn Your Website into the Ultimate Marketing Tool

How to Maximize Your Revenue Generation in 2020

5 Ways to Optimize Your Videos for Search

It takes time and effort to produce quality video content.

How to Supercharge Your Marketing Efforts in 2020

5 Must-Haves for Your 2020 SEO Strategy

Building a Growth Engine, Part 6: Revenue

Building a Growth Engine, Part 4: Retention

Building a Growth Engine, Part 3: Activation

Building a Growth Engine, Part 2: Acquisition

Building a Growth Engine, Part 1: Awareness

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