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COGO Newsletter, June 2024

We're heading into the summer with the latest COGO newsletter, featuring all the best digital marketing advice to help your business succeed in 2024! THE BIG PICTURE Growing your email list — How to focus on expanding an audience that's literally custom-made for your business. Google boosts brands — Google releases new features aimed at…

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Why AI Is the Key to Supercharging Your Social Media Marketing in 2024

Over the past couple of years, the integration of artificial intelligence into social media strategies has become a significant game-changer for marketers. This innovative technology has transformed the way businesses engage with their audience, analyze data, and personalize their marketing efforts. AI's impact on social media marketing is multifaceted. It enables marketers to gather valuable…

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COGO Newsletter, February 2024

It's time for a fresh serving of the COGO Newsletter, featuring all the expert advice you need to take your marketing game to the next level in 2024! THE BIG PICTURE Shifting priorities — Why accessibility will become the foundation of marketing strategies in 2024. How to build trust — Maintaining trust with customers is…

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The 7 Best Ways to Build and Maintain Trust with Customers in 2024

Given the rise of false advertising, maliciously manipulative marketing tactics, and outright scams, it's no wonder that consumer trust is at an all-time low. As a marketer in 2024, getting potential customers to believe anything about your business requires building trust with them right from the moment of first contact. Here are seven ways you…

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COGO Digital Blend, September 2023

Here's the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond! THE BIG PICTURE Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience. Prepping for the holidays — With the 2023…

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Here’s the Fastest Way to Build a Thought Leadership Brand in 2023

In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…

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COGO Digital Blend, January 2023

Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet! THE BIG PICTURE Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare. Tread carefully with influencers - Influencer marketing…

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