Why Digital” Is Not the Key to Your Digital Marketing Strategy”

digital marketing, digital marketing strategy, Lead Development Strategy, online marketing strategy, Social Platform Development and Media StrategyJuly 25, 20191KViews 0Likes 0Comments

It's no secret that where modern marketing is concerned, digital is where it's at. Over the past twenty years or so, companies have slowly shed their traditional marketing tactics in favour of email, web advertising, and more recently, social media. That said, enough time has passed since the dawn of digital marking that it is no…

10 Ways to Optimize Your Web Presence for Local SEO

lead generation, local seoJuly 9, 2019992Views 0Likes 0Comments

If you're a small business owner who relies on customers in your local area, then local SEO should be very important to you. Nearly half of all Google searches are for people seeking local information, and almost 90% of people who do a local search end up contacting a relevant business within 24 hours. So getting local web traffic is important, and here are some tips to help you turbo-charge your local SEO to increase your leads.

How to Retarget through Paid Advertising

paid advertising, PPC, retargetingJune 20, 2019867Views 0Likes 0Comments

This is the final installment of our four-part series on digital marking, and we're going to finish up by talking about retargeting efforts through paid advertising.

How to Nurture Leads through Email Campaigns

Email, Email Marketing, Lead Development Strategy, online marketing strategyJune 12, 20192KViews 0Likes 0Comments

In the first two parts of this series on digital marketing, we discussed changes you can make to your website, and to the content you share online. Today, in part three, we'll talk about nurturing leads through email campaigns.

How to Create Content for Increased Rankings

Blog Content Development, content marketing, SEOMay 29, 20191KViews 0Likes 0Comments

In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings.

How to Optimize Your Website for Conversions

online marketing strategy, Search Engine Optimization, SEO, web designMay 16, 20191KViews 0Likes 0Comments

Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.

Cogo Interactive Named a Top B2B Company in Washington, D.C.

digital marketing, small business success, Social Media Marketing, top social media companies, top web design agencyMay 7, 2019975Views 0Likes 0Comments

Cogo Interactive is excited to announce that we were ranked as one of the top B2B Companies in Washington DC by Clutch.

5 Ways to Make Your Blog a Better Conversion Tool

Blog Content Development, blogging, Content Development, Lead Development StrategyMay 1, 20192KViews 0Likes 0Comments

One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in the traffic that will lead to more sales.

How Much of Your Budget Should You Spend on Digital Marketing?

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budgetApril 9, 2019774Views 0Likes 0Comments

It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing?

Why Email Is Still an Important Lead Generation Tool

Email, Email Marketing, lead generation, online marketing strategyMarch 28, 20191KViews 0Likes 0Comments

Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant.

10 Questions to Help You Build a Powerful Blog

blogging, Content Development, content marketing, lead, lead generationMarch 21, 20191KViews 0Likes 0Comments

There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that will help you build the kind of blog that will really help boost your reach.

5 Reasons Why Your Customers Are Your Best Salespeople

advocacy marketing, Customer Review System, referralsMarch 7, 2019826Views 0Likes 0Comments

Thinking about expanding your sales team this year? Honestly, there's probably no need, and it might not even be the best strategy. These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers. Here are five great reasons why your customers can do just as much (or more!) for your business than your sales team can.

Author page: Peg McDermott

Peg McDermott

10 Ways to Optimize Your Web Presence for Local SEO

How to Retarget through Paid Advertising

How to Nurture Leads through Email Campaigns

How to Create Content for Increased Rankings

How to Optimize Your Website for Conversions

5 Ways to Make Your Blog a Better Conversion Tool

How Much of Your Budget Should You Spend on Digital Marketing?

Why Email Is Still an Important Lead Generation Tool

10 Questions to Help You Build a Powerful Blog

5 Reasons Why Your Customers Are Your Best Salespeople

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