In part one of this series on developing a digital marketing program, we talked about optimizing your website. This time, in part two, we're going to hone content creation to help increase search engine rankings.
Peg McDermott
Are you looking to develop a killer digital marketing program? This four-part series will help you with some tips for getting started. In part one, we're talking about optimizing your website for greater conversion rates.
Cogo Interactive is excited to announce that we were ranked as one of the top B2B Companies in Washington DC by Clutch.
One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in the traffic that will lead to more sales.
It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing?
Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant.
There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that will help you build the kind of blog that will really help boost your reach.
Thinking about expanding your sales team this year? Honestly, there's probably no need, and it might not even be the best strategy. These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers. Here are five great reasons why your customers can do just as much (or more!) for your business than your sales team can.
It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives.
Maintaining an online presence can be complicated if you want to get noticed. You need graphics, video, and other media to attract attention, and of course on the back end you need analytics to find out exactly what's working and what isn't. Luckily, there are some great tech tools out there that can help you achieve these goals with minimum effort and stress, and with truly professional results. Here are our top seven tech tool picks for this year.
We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area.
It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.