5 Ways to Make Your Blog a Better Conversion Tool

Blog Content Development, blogging, Content Development, Lead Development StrategyMay 1, 20192KViews 0Likes 0Comments

One of the reasons so many independent brands have trouble keeping up an engaging blog is because they don't understand exactly what role their blog should play in their overall marketing strategy. If your blog is underperforming or you think it's boring to read, here are a few ways to supercharge it and start bringing in the traffic that will lead to more sales.

How Much of Your Budget Should You Spend on Digital Marketing?

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budgetApril 9, 2019463Views 0Likes 0Comments

It's quickly becoming one of the biggest questions facing small businesses: how much money should you allocate to digital marketing?

Why Email Is Still an Important Lead Generation Tool

Email, Email Marketing, lead generation, online marketing strategyMarch 28, 2019880Views 0Likes 0Comments

Every couple of years, especially as social media has grown, the question arises as to whether it's still worth it to put time, effort, and money into email marketing. Even now, the answer continues to be a resounding yes - here are just a few of the reasons why it's still relevant.

10 Questions to Help You Build a Powerful Blog

blogging, Content Development, content marketing, lead, lead generationMarch 21, 2019782Views 0Likes 0Comments

There's a lot of chatter in marketing circles about blogging making a comeback, but the truth is it never went away in the first place. Having a blog with great content that establishes you as an industry expert has always been an integral part of any strong digital marketing strategy, and here are ten questions that will help you build the kind of blog that will really help boost your reach.

5 Reasons Why Your Customers Are Your Best Salespeople

advocacy marketing, Customer Review System, referralsMarch 7, 2019550Views 0Likes 0Comments

Thinking about expanding your sales team this year? Honestly, there's probably no need, and it might not even be the best strategy. These days, the best way to drive revenue is not through refined sales tactics; it's through the advocacy of your customers. Here are five great reasons why your customers can do just as much (or more!) for your business than your sales team can.

This Is Why You Need to Optimize for Voice Search Now

digital marketing strategy, digital tech tools, SEO, voice searchFebruary 21, 2019650Views 0Likes 0Comments

It's estimated that by next year, nearly a third of web browsing will be done without a screen, and half of all searches will be conducted by voice. While there's no way to predict if those exact numbers will play out in that precise time frame, the trend is certainly apparent: voice search is becoming more and more a part of our everyday lives.

7 Must-Have Tech Tools for 2019

digital tech tools, online resources, tech toolsFebruary 6, 2019599Views 0Likes 0Comments

Maintaining an online presence can be complicated if you want to get noticed. You need graphics, video, and other media to attract attention, and of course on the back end you need analytics to find out exactly what's working and what isn't. Luckily, there are some great tech tools out there that can help you achieve these goals with minimum effort and stress, and with truly professional results. Here are our top seven tech tool picks for this year.

Cogo Interactive Recognized as a Digital Marketing Leader by Clutch

awards, small business success, top web design agencyJanuary 30, 2019750Views 0Likes 0Comments

We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area.

Four Steps to Finding Your Social Media Utopia

digital marketing strategy, facebook marketing, social media engagement, Social Media StrategyJanuary 16, 2019780Views 0Likes 0Comments

It's every marketer's dream: having a captive audience who are completely on board and ready to hear what you have to say. It may seem impossible, but with the latest trends in the evolution of social media, marketers now have a chance to create true communities like never before. But how can you move from traditional marketing strategies into this more socially-driven landscape? In order to make the most of this important shift, you need to incorporate these four elements.

What Is Your Why?

2019 Budget PlanningJanuary 3, 2019561Views 0Likes 0Comments

Customers can tell when business owners don't have their heart in what they're doing, and it's a real turn-off. It's no secret that people like to make money. It's what going into business is all about, right? Bills don't pay themselves, and going on vacation isn't free. The truth is, though, that if profits were…

Digital Marketing Trends that Will Skyrocket in 2019

2019 Budget Planning, digital marketing strategy, marketing budget, marketing strategy, video marketingDecember 6, 2018572Views 0Likes 0Comments

The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year.

Four Reasons Why Integrating Your Marketing Strategy Is Essential

2019 Budget Planning, digital marketing strategy, marketing budget, online marketing strategyNovember 28, 2018572Views 0Likes 0Comments

As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:

Author page: Peg McDermott

Peg McDermott

5 Ways to Make Your Blog a Better Conversion Tool

How Much of Your Budget Should You Spend on Digital Marketing?

Why Email Is Still an Important Lead Generation Tool

10 Questions to Help You Build a Powerful Blog

5 Reasons Why Your Customers Are Your Best Salespeople

This Is Why You Need to Optimize for Voice Search Now

7 Must-Have Tech Tools for 2019

Cogo Interactive Recognized as a Digital Marketing Leader by Clutch

We are pleased to share that we have been named one of the top digital marketing agencies and web designers in the DC metro area.

What Is Your Why?

Digital Marketing Trends that Will Skyrocket in 2019

Four Reasons Why Integrating Your Marketing Strategy Is Essential

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