Social media and online marketing connects people at a low cost and is one of the best and most inexpensive ways to reach out to existing customers and start a dialogue with new ones.
Peg McDermott
If you are reading this page, you are viewing a website online. “Digital presence” is all that stuff you do online with your story or your “content”. . . like engaging with customers on Facebook and your blog, tweeting, videos on YouTube and your website, reviews of your products, and your website.
Have you ever thrown pasta against the wall to see if it sticks? If it sticks to the wall, you have cooked it long enough. If it does not stick, you need to cook it more. The real problem with this technique is that overcooked spaghetti sticks to the walls too! Pasta should be cooked al dente, or firm to the bite, so the more it cooks the gummier it gets and if it sticks to the wall it's probably overdone. In marketing, your strategy is the pasta. Throwing everything at the wall and hoping something will stick it not the best strategy … and customers won’t “bite”.
Many people approach their marketing strategy this way and throw all their tools and resources at once, such as:
.For financial advisors, there is no ‘one way fits all’ approach. There are no approaches where all funds will perform well in all markets. No matter what methodology you choose, you have to put in the time, energy and money to make it work. No one knows how to seamlessly generate 1,000 new clients every year. Just know your numbers, work hard, and include people to help you implement.
It's hard to predict a specific generation's habits and preferences when it comes to communication. The best thing to do with your target demographic is to attempt to understand their interests and work to meet them.
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Do you nurture relationships with your wealth management clients on social media? Do you know the best ways to nurture a relationship online? Well, surprisingly, it is similar to how you might nurture a relationship offline, as you do with your friends and family.
Do you nurture relationships with your wealth management clients on social media? Do you know the best ways to nurture a relationship online? Well, surprisingly, it is similar to how you might nurture a relationship offline, as you do with your friends and family.
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Sales is all about building trust. And building trust is all about listening to the needs and interests of your target audience. Instead of asking for favors, feedback, referrals, leads, or time to do your presentation, ask what you can do for them.
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Your iPhone or iPad personal assistant, Siri, responds to the words you speak. Siri thinks the world of you. Don’t believe me? Just hold down the home button on your device and ask: “Who’s your favorite person in the whole world?”
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How to customize your URL, how to publish an article, and understanding where, why, and how many project samples to upload:
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To continue on with the third blog from our series, from questions asked during the May LinkedIn Power Formula for Sales & Marketing Success seminar, we have written this to debunk three myths.
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To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?
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We had many great questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar at the Northern Virginia Center in Falls Church, VA in May. The event focused on how to get your business and personal brand found in Google searches using LinkedIn and how to unlock the full power of LinkedIn’s groups, marketing tools, and advanced search tool to find potential customers from LinkedIn’s over 300 million users.
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