What does your business’s website need? What doesn’t it need? What will attract customers? What doesn’t work? We’re here to guide you.
Avoid these common mistakes when designing or re-designing your website:
Peg McDermott
You’ve seen our team here at COGO Interactive create articles on several LinkedIn topics, LinkedIn sales tips, profile headline tips, LinkedIn’s CRM feature, myths, and other special tips about using LinkedIn and more. So now we just want to make it simple for you and list 10 ideas for selling on LinkedIn that combines the information from our blogsinto a quick guide.
Here is the quick, simple list to get you going in the right direction on LinkedIn + Selling:
With more than 380 million members, LinkedIn is the most popular social networkprofessionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? Here are five quick tips:
No single social platform will define your personal brand and clarify the unique value that you bring to an organization as well as LinkedIn, and then let’s you connect with link minded people in a professional, organized manner.
Too many job seekers use headlines such as "Unemployed" or "(blank) Professional." Rather, the LinkedIn headline can be a great opportunity for you to sell yourself, experience and your passion for what you do. The headline on LinkedIn comes right after your name and picture. The headline is the most important part of your Profile. It’s your tagline. It’s your brand.
Have you ever heard someone say or read this? Or have you thought this yourself? Social media has provided marketers with an entirely new set of tools and it can be confusing or daunting to keep up.
Improve Your UX with a Google Compliant Checklist
This is a great tip! You can improve your website’s user experience by checking your compliant page, but you must make a compliant page first (hint: see below ;) ).
UX or “user experience” design is the process of enhancing a website viewers/users’ satisfaction by improving the usability, accessibility, and interaction between the user and the product or service provided. It is also a measure of the ease and pleasure that users enjoy when navigating through a site.
Is my website mobile-friendly? When should I update my website? How old is too old?If you had your website created five years ago, but are not sure if it is outdated now then check your website’s “score” on https://website.grader.com. Enter your URL and email address, and press go. The website above (a.k.a. Marketing Grader or Website Grader) will give you an overall score for your website, based on five categories:
· Blogging
· Social Media
· Search Engine Optimization (SEO)
· Lead Generation
· Mobile.
The area of freelance recruitment is growing rapidly. ProFinder was launched on LinkedIn in October of last year. It is designed to help marketers find new clients. This is a development that could make big waves in the online freelancer platform space and could significantly alter the growing freelancer/independent workforce market.
We’d like to take this time to highlight a great article by Sherice Jacob called “Optimize Your Sales Funnel: The Top, Middle & Bottom-Line”. Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews and gives a free conversion checklist and web copy tune-up here: iElectrify.com.
How many times has the thought crossed your mind? Another guru says content marketing is the way to go to attract more customers and you smile politely and think, "Ugh, why spend time on content marketing?"
Image courtesy of Social Ninja.
LinkedIn is at the top! Why is this tool one of the greatest for your marketing?
LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the time to learn it, optimize it and use it!