So … LinkedIn as a Customer Relationship Management tool. Did you know that?
Two new professionals sign up to join LinkedIn each second. So take advantage of their tools that allow you to content with this market. It’s super simple (3 steps!):
Peg McDermott
Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for you, too. But usually Twitter and Facebook visitors don’t roll-in in the 100s or 1000s. That doesn't mean you can't have success with a social media marketing campaign - it just means that you'll have to make it work for you.
Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for an expert to express thoughts and ideas from their education, career and life journey.
We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.
According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.
Dave’s blog posts that have done the best have the following features:
You have a gift! You have the gift of knowledge about a particular industry, company, product, and services! Sharing your gifts will ultimately help you in the end. Sharing is caring and if people see you as an expert in a certain field, then they will go to you with their questions and their business. You can develop your leadership by sharing online.
Having a blog for your business is a great way to communicate with your audience, and it's also a great way to give your business a more "human" element. Within the context of your company blog, you can share all kinds of useful or even just entertaining posts. Some business blogs, however, are more focused and company-oriented than others.
In continuing our series from the popular po st last week about "Good, Fast, or Cheap Web Design", we want to stress that your website’s search engine optimization (SEO) is also important … very important!
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A digital marketing plan is essential for anyone looking to market their business anywhere in the world. Does your strategy need tweaking? Here are some options you may not have thought of yet. Consider outsourcing, trying different types of digital marketing including LinkedIn, and investing in software that populates your data and results.
According to Nationwide’s study “The Fear of Financial Planning,” 58% of millennials, more than any other generation, turn first to websites for financial planning resources.
So, how do you and will you need to market to Boomers, X'ers, and Millennials?
Keywords are the foundation of your website content.
.The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.