We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.
According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.
Dave’s blog posts that have done the best have the following features:
You have a gift! You have the gift of knowledge about a particular industry, company, product, and services! Sharing your gifts will ultimately help you in the end. Sharing is caring and if people see you as an expert in a certain field, then they will go to you with their questions and their business. You can develop your leadership by sharing online.
In continuing our series from the popular po st last week about "Good, Fast, or Cheap Web Design", we want to stress that your website’s search engine optimization (SEO) is also important … very important!

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A digital marketing plan is essential for anyone looking to market their business anywhere in the world. Does your strategy need tweaking? Here are some options you may not have thought of yet. Consider outsourcing, trying different types of digital marketing including LinkedIn, and investing in software that populates your data and results.
According to Nationwide’s study “The Fear of Financial Planning,” 58% of millennials, more than any other generation, turn first to websites for financial planning resources.
So, how do you and will you need to market to Boomers, X'ers, and Millennials?
Keywords are the foundation of your website content.
.The topic of every page and what it is about should tie directly back to the keywords or keyword phrases you have written on your website pages, blog, article, etc. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information.
Millennial investors are tech savvy, mobile-centric, and are much more comfortable using online tools and doing things on their own. They are more mobile, social and online. They also expect quick information, feedback, proactive updates and trending tips.
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Social media and online marketing connects people at a low cost and is one of the best and most inexpensive ways to reach out to existing customers and start a dialogue with new ones.
If you are reading this page, you are viewing a website online. “Digital presence” is all that stuff you do online with your story or your “content”. . . like engaging with customers on Facebook and your blog, tweeting, videos on YouTube and your website, reviews of your products, and your website.











