A solid social media strategy is no longer a “nice to have” but a “need to have” in an overcrowded and com-petitive marketplace. When we develop an online marketing plan for our clients, we begin with a solid and integrated strategy and end with a way to measure the value of the campaign. It’s important…
Over the past few years, online marketing, and especially social media, has developed into a situation where there is less "businessy" talk, and more real human interaction between businesses and customers. Spouting slogans and pasting logos everywhere is no longer the best way to get customers - you have to have actual conversations with the people you are marketing to, and let them know that they're dealing with real humans, not some corporate machine.
If there's one thing this year's Google updates have taught us, it's that we can no longer rely on raw numbers to tell us how well we're doing when it comes to social media and SEO marketing. The Google Panda update back in February was a pretty big wake-up call that simply having a lot of content and attracting a lot of links wasn't enough to stay high up on the first page of search results. Counting fans, followers, and incoming links used to give us a good idea about how our campaigns were going, but as Google and other search engines move toward more engagement-based algorithms, it's up to us as marketers to respond appropriately.
Social media marketing is obviously a huge deal in the context of building a name for yourself online, and converting that name into followers, and then into leads. But in a sea of countless social networks, among which Facebook, Twitter, and Google+ are the current frontrunners, how can you know exactly where your efforts would be best spent?
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Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers.
It’s a whole new ball game in today’s sales race. Top producers from all over the business landscape have learned how to tap into the power of prospecting and social selling on LinkedIn. In today’s competitive market, B2B sales pros are overwhelmed and learning that building a prospect list is becoming more difficult.
It does not matter if you have been using Twitter as a marketing tool for many years or have yet to create an account, this can be a powerful part of your social strategy. While some companies have achieved great success with their Twitter marketing strategy, others continually come up short. If you want to make the most of your time on this social media service, here are three mistakes to avoid at all costs: