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AI for Digital Marketing, Part 3: Beyond ChatGPT and Midjourney

So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…

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AI for Digital Marketing, Part 2: Fine-Tuning Your Approach to ChatGPT

In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them…

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AI for Digital Marketing, Part 1: Written Content

AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to…

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Here’s the Fastest Way to Build a Thought Leadership Brand in 2023

In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…

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The Local SEO Factors that Matter in 2023 — and the Ones that Don’t

Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…

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