So far in our AI for Digital Marketing series, we've discussed mainstream tools like ChatGPT and Midjourney, that people are using to help them generate written content and graphics. These two aspects of AI get so much attention that many people don't realise they're just scratching the surface of what AI can do for them.…
Digital Blend is back again, featuring fresh marketing strategy information from the experts who truly know the game!
WEB DESIGN
Design for e-commerce — Three golden rules when designing a website for an e-commerce business.
ChatGPT for content — If you're thinking about turning to AI for web content generation, read this first.
The power…
In the first part of our AI for Digital Marketing series, we talked about using tools like ChatGPT to help with with creating written content. One of the issues that inevitably comes up with this is poor quality output, either in the form of inaccurate information, or results that sound like a computer wrote them…
Welcome to the new AI edition of the Digital Blend newsletter! There's no doubt that AI is the top tech advancement not only of 2023, but of the decade, and possibly even the century. AI is changing the digital marketing game forever, and the more you know about how to use it, the greater your…
AI is undoubtedly the fastest-growing aspect of business marketing in 2023. In this four-part series, we're going to look at some essential factors in your AI marketing strategy, along with potential pitfalls to avoid. The COGO blog was recently selected as one of FeedSpot's 100 Best Small Business Marketing Blogs, so today we're going to…
We're back with a fresh batch of Digital Blend, featuring expert tips and tricks from those who know how to create a solid digital marketing strategy!
WEB DESIGN
Driving conversions in e-commerce — Five strategies to implement when using your website to sell products or services.
Is AI the answer? — AI is good at…
SEO is never a marketer's favorite task. It's known for being complicated, tedious, and never-ending, but AI is starting to shoulder some of the burden. Here are the top AI SEO tools that will not only make your life easier, but help your website rank higher for your target keywords.
Surfer SEO - For those…
It's time for another batch of expert advice from Digital Blend, with all the tips you need to help your business grow in 2023!
THE BIG PICTURE
The future of growth - As socioeconomic changes transform the business landscape, the way we measure business growth may have to be redefined.
Slow and steady wins the…
In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…
Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy!
WEB DESIGN
The problem with design trends - Why blindingly following the latest web design fads can ultimately hurt your business.
Choosing an SEO-friendly design…
Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…
Spring is here and so is the latest edition of Digital Blend, with expert tips to help your business grow and flourish!
THE BIG PICTURE
ChatGPT is the future - Here's what you need to know about what ChatGPT can (and can't) do for your business.
Appealing to today's customers - Modern digital customers are…
