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Here’s the Fastest Way to Build a Thought Leadership Brand in 2023

In the modern business landscape, establishing yourself as a thought leader can be a powerful tool for building credibility, attracting new clients, and growing your professional network. So many growing businesses rely on social platforms like Facebook and Instagram to try to establish a reputation for expertise. LinkedIn often gets overlooked, but with its vast…

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The Local SEO Factors that Matter in 2023 — and the Ones that Don’t

Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…

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COGO Digital Blend, January 2023

Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet! THE BIG PICTURE Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare. Tread carefully with influencers - Influencer marketing…

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5 Ways You Can Use LinkedIn to Boost Your Marketing in 2023

The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you…

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