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The Local SEO Factors that Matter in 2023 — and the Ones that Don’t

Local SEO is an essential aspect of any digital marketing strategy. Optimizing your company's online presence to improve its visibility in local search results can bring awareness of your products and services to the exact people who are most likely to become loyal customers. But with Google's never-ending changes to its ranking algorithms, how do…

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COGO Digital Blend, January 2023

Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet! THE BIG PICTURE Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare. Tread carefully with influencers - Influencer marketing…

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5 Ways You Can Use LinkedIn to Boost Your Marketing in 2023

The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you…

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COGO Digital Blend, Holiday Season 2022

It's time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023! THE BIG PICTURE Next year's marketing technology trends - 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy. Reinforce your business…

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Did Your Business Receive a Negative Google Review? Don’t Panic – Just Do This

No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…

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