You've almost certainly already heard the buzz around ChatGPT, and how AI is already starting to transform the landscape of what it means to produce online content. However, there are a lot of misconceptions about what this groundbreaking technology can and cannot do, so as marketers it's important to understand the limitations of ChatGPT as…
It's time for a fresh serving of Digital Blend, with all the expert advice you need to take your marketing game to the next level in 2023!
WEB DESIGN
AI for accessible websites - How ChatGPT is going to be a game-changer for making the web accessible to everyone.
Time for a redesign? -…
For years the marketing experts have been telling us that YouTube is the future, but so many business owners have hesitated out of uncertainty. If you've been putting off starting your YouTube channel because you're worried that you don't have the right equipment or the skills to make watchable video content, here are a few…
Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet!
THE BIG PICTURE
Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare.
Tread carefully with influencers - Influencer marketing…
The start of a new year is a great time to evaluate your current marketing strategy, discard what isn't working, and find new roads to explore. With an expanded range of marketing tools for individuals and businesses, LinkedIn could be one of your most lucrative marketing channels in 2023. Here are the five things you…
2022 has been a crazy year with a lot of big changes for marketing, and 2023 is not going to slow down one bit! Here are the most powerful marketing strategies you can use in the coming year to stay ahead of the curve and achieve explosive growth for your business.
Top 2023 content strategy:…
It's time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023!
THE BIG PICTURE
Next year's marketing technology trends - 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy.
Reinforce your business…
Can you believe Thanksgiving will be here next week? If you haven't gotten around to deciding what your business should do for Black Friday, don't worry - here are some simple ideas you can start implementing today to get your customers excited and your online presence ready for the biggest shopping day of the year.…
No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…
It's time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy!
THE BIG PICTURE
Utilizing disruptive strategies - The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign.
Be…
Over the past year or so, TikTok has become the gold standard for content presentation and finely-tuned algorithms. It has become so popular that older social media platforms like Facebook are now making major changes in order to keep up with these new expectations. As such, Meta has now completely overhauled Facebook's newsfeed, and split…
Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers.
As all business owners are aware, delays in communication lead to loss of revenue,…
