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How to Turn Your Website into the Ultimate Marketing Tool

How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting connections between you and your customers.

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7 Reasons Why Chat Is Your Golden Ticket to Sales

Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.

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5 Ways to Outrank Your Competitors on Google Maps

Playing the Google Maps ranking game can be frustrating, because sometimes businesses that don't deserve to be at the top seem to find their way there anyway. What are the tricks to achieving one of those top ranking spots? Is there a way to boost your rankings without breaking the rules and risking penalties? Here are a few things you can do to outrank your competitors the right way.

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How to Establish Yourself as a Thought Leader in 2020

The internet is a highly competitive place for businesses. Getting noticed is not easy in a sea of other companies who may be providing similar products or services; the key is to establish yourself as a thought leader so that people get to know you as one of the trusted names in your industry. Buyers now prefer to do their own research online rather than listening to sales pitches - here's how you can make sure that yours is the authoritative voice answering the questions your potential customers are asking.

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How to Supercharge Your Marketing Efforts in 2020

The world is a very different place from what it was a few months ago, and in addition to the personal changes we've all had to make, business are also having to learn how to adapt and survive in an unfamiliar landscape. If you're looking at this new reality and wondering how best to allocate limited resources, here are some things you can do right now to maximize the return on your marketing budget and carry your business successfully through this challenging situation.

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5 Tips for Marketing Through Challenging Times

As business owners we try to be ready for any eventuality, but even the most prepared and organized among us couldn't have predicted the situation we find ourselves in right now. With all of our lives turned upside-down and the economy reeling, the Covid-19 crisis has taken us all by surprise and left us wondering what we can do to make sure our businesses survive. Throughout this time of uncertainty, it's important to pause, take a breath, and then get back to work with these suggestions in mind.

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10 Ways to Create Must-Read Blog Posts in 2020

Starting a blog for your business website is a great way to establish yourself as an expert in your field, keep your site full of fresh content, and help improve your ranking with search engines. If creating a blog was one of your business goals for 2020 but you still haven't built up any momentum, here are ten interesting topic categories that will help bring traffic to your site and keep readers engaged.

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