The 3 Key Steps to a Winning Social Media Strategy

Social Media, Social Media Marketing, Social Media Marketing Strategy, Social Media Strategy, Social Platform Development and Media StrategyJuly 26, 20222KViews 0Likes 0Comments

Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…

COGO Digital Blend, July 2022

Digital Blend, digital marketing, SEO, web design, Website DesignJuly 11, 2022781Views 0Likes 0Comments

It's time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust! WEB DESIGN What not to do with your site - 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating. Why accessibility matters - Often overlooked and under-implemented, accessibility standards are…

7 Things You Can Do NOW to Prepare Your Business for Hard Times

budget planning, digital marketing, digital marketing strategyJune 28, 2022834Views 0Likes 0Comments

With soaring costs of living and talk of a new recession on the horizon, it's normal that small business owners are starting to feel nervous about the future. Even if the worst isn't going to happen immediately, here are some things you should be doing now to reinforce your business as much as you can,…

How to Attract More Customers than Ever with Instagram’s New Format

Social Media, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyMay 31, 2022673Views 0Likes 0Comments

You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…

COGO Digital Blend, May 2022

Digital Blend, digital marketing, SEO, web design, Website DesignMay 16, 2022686Views 0Likes 0Comments

We're back with this month's Digital Blend, featuring a fresh crop of expert tips and tricks for a winning digital marketing strategy! WEB DESIGN Why blockchain matters - As more and more industries are influenced by blockchain, web design will be the next frontier for this decentralized data technology. Roadmap for a redesign - A…

Moving to Google Analytics 4 – Is YOUR Business Prepared?

Google AnalyticsMay 3, 2022817Views 0Likes 0Comments

Google recently announced that their current Universal Analytics tool will be phased out in favor of Google Analytics 4, the next generation of data tracking tools. While the cutoff date of July 1, 2023 may seem far away, the migration over to GA4 can be a complex, multi-step project, and most business owners have already…

COGO Digital Blend, April 2022

Digital Blend, digital marketing, digital marketing strategy, online marketing strategy, Social MediaApril 20, 20221KViews 0Likes 0Comments

Here's the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy! THE BIG PICTURE 15 top digital marketing tools - Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task. Both sides of the data coin -…

How to Supercharge Your LinkedIn Marketing in 2022

LinkedIn, LinkedIn Training, online marketing, online marketing strategyApril 11, 20222KViews 0Likes 0Comments

LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is…

COGO Digital Blend, March 2022

Digital Blend, SEO, Web Services, Website DesignMarch 22, 2022746Views 0Likes 0Comments

Spring is here and so is the latest edition of Digital Blend, with tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Creating a web design style guide - Examples from ten famous companies demonstrate how to make a robust and comprehensive style guide. Taking the…

Website Redesign? Here’s How to Make it Less Overwhelming

web design, website, Website Design, WebsitesMarch 8, 20221KViews 0Likes 0Comments

As the central hub of your online presence, your company's website is arguably your most important marketing tool. Search engines are giving more and more ranking weight to the relevance of your site and the quality of visitor experience, so it's important to keep the design as well as the content up-to-date. For most businesses,…

COGO Digital Blend, February 2022

Digital Blend, digital marketing, Lead Development Strategy, lead generation, SEO, Social Media Marketing, Social Media Marketing StrategyFebruary 25, 20222KViews 0Likes 0Comments

Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts! THE BIG PICTURE The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022. Tailoring your strategy for your brand…

The 7 Key Factors of a Winning Digital Marketing Strategy in 2022

marketing for small business, marketing strategy, online marketing strategyFebruary 8, 2022999Views 0Likes 0Comments

With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can…

Author page: Peg McDermott

Peg McDermott

COGO Digital Blend, July 2022

7 Things You Can Do NOW to Prepare Your Business for Hard Times

COGO Digital Blend, May 2022

Moving to Google Analytics 4 – Is YOUR Business Prepared?

How to Supercharge Your LinkedIn Marketing in 2022

COGO Digital Blend, March 2022

Website Redesign? Here’s How to Make it Less Overwhelming

The 7 Key Factors of a Winning Digital Marketing Strategy in 2022

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