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COGO Digital Blend, Holiday Season 2022

It's time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023! THE BIG PICTURE Next year's marketing technology trends - 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy. Reinforce your business…

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Did Your Business Receive a Negative Google Review? Don’t Panic – Just Do This

No one goes into business wanting to alienate customers, so the first time you discover a negative review on your Google Business listing, it can be upsetting. You might feel the 1-star rating is unfortunate, undeserved, or even worse, the review might be from someone who's not even a customer of yours. All of this can…

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COGO Digital Blend, October 2022

It's time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy! THE BIG PICTURE Utilizing disruptive strategies - The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign. Be…

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What Do YOU Need to Know about Facebook’s Redesigned Feeds?

Over the past year or so, TikTok has become the gold standard for content presentation and finely-tuned algorithms. It has become so popular that older social media platforms like Facebook are now making major changes in order to keep up with these new expectations. As such, Meta has now completely overhauled Facebook's newsfeed, and split…

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How Google’s Powerful New Feature Can Boost Your Business

Google is perpetually rolling out new features for Business Profiles, but some are more useful than others, and a recent upgrade to the chat functionality could be a real game-changer in terms of being able to communicate quickly with potential customers. As all business owners are aware, delays in communication lead to loss of revenue,…

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The 3 Key Steps to a Winning Social Media Strategy

Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…

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COGO Digital Blend, July 2022

It's time for the latest edition of Digital Blend, with digital marketing strategy wisdom from experts you can trust! WEB DESIGN What not to do with your site - 15 tech pros share commonly-used website elements that they find annoying, off-putting, or downright infuriating. Why accessibility matters - Often overlooked and under-implemented, accessibility standards are…

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How to Attract More Customers than Ever with Instagram’s New Format

You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…

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