What Is Your Why?

2019 Budget PlanningJanuary 3, 2019665Views 0Likes 0Comments

Customers can tell when business owners don't have their heart in what they're doing, and it's a real turn-off. It's no secret that people like to make money. It's what going into business is all about, right? Bills don't pay themselves, and going on vacation isn't free. The truth is, though, that if profits were…

Digital Marketing Trends that Will Skyrocket in 2019

2019 Budget Planning, digital marketing strategy, marketing budget, marketing strategy, video marketingDecember 6, 2018714Views 0Likes 0Comments

The new year is right around the corner, and as usual in the digital marketing world, in order to keep up you have to stay ahead of the curve. With that in mind, here are the marketing trends you need to keep at the forefront of your planning and strategy for next year.

Four Reasons Why Integrating Your Marketing Strategy Is Essential

2019 Budget Planning, digital marketing strategy, marketing budget, online marketing strategyNovember 28, 2018684Views 0Likes 0Comments

As you start reviewing your marketing results for 2018 and preparing for 2019, one of the questions you want to ask is how you can make the process more efficient in the year ahead. An integrated marketing strategy is one where you consolidate your efforts on every front and create an overall arc, rather than just looking at each aspect of marketing on its own. Here are the four main benefits of this approach:

How to Turn Blogging into a Lead Generation Machine

2019 Budget Planning, Blog Content Development, blogging, Content Development, Lead Development StrategyNovember 15, 2018961Views 0Likes 0Comments

For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.

How to Supercharge Your Social Media Strategy for 2019

facebook ads, facebook stories, online marketing strategy, Social Media Marketing, video marketingNovember 8, 2018715Views 0Likes 0Comments

Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that in mind, here are a few things you need to prioritize.

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 2018990Views 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

digital marketing strategy, marketing strategyOctober 25, 2018735Views 0Likes 0Comments

Believe it or not, the holiday season is already sneaking up on us, and less than three months from now, we'll be welcoming a brand new year. January is the perfect time to launch an updated marketing strategy, but that doesn't mean you should sit around and do nothing until then - now is the time that you need to start thinking about what your strategy is going to involve in practical terms, and what things you can start doing in the last few weeks of this year to give yourself a head start.

Why Facebook Still Matters for Marketers in 2018

Facebook, facebook ads, facebook marketing, Social Media Marketing Strategy, Using Social Media for BusinessOctober 11, 20181KViews 0Likes 0Comments

Over the past year or two, you may have seen reports that Facebook usage is declining. Although the social network does have its issues and young people in particular are trying other sites and apps, it's important to remember that even now, the number of monthly active user on Facebook is still increasing, and with nearly two-thirds of Americans still using Facebook on a regular basis, those are numbers that digital marketers absolutely can't ignore.

How to Get the Marketing Edge on Your Competitors

competitor analysis, digital marketing strategyOctober 5, 2018699Views 0Likes 0Comments

If you want to be at the top of your game, the first step is to know what you're up against. Gone is the time when having an online presence was enough - these days no matter what your niche, there's bound to be at least a handful of other businesses doing what you do, and vying for the same customers that you are. So how do you get that competitive edge? In short, by spying on what your competitors are doing.

5 Digital Ad Techniques You Need to Be Using Right Now

digital marketing, digital marketing strategy, facebook ads, Lead Development Strategy, Lead Tracking Strategy, PPCSeptember 19, 2018845Views 0Likes 0Comments

Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.

5 Reasons Why Websites Still Matter in 2018

digital marketing strategy, Lead Development Strategy, Website Design, WebsitesAugust 23, 2018896Views 0Likes 0Comments

In the age of mobile apps and social media, it's easy to fall into the thinking that a website isn't as important as it once was. As a business owner, you may even be thinking about forgoing a website altogether and simply sticking with your social media accounts. However, although consumers do have a lot of options these days when it comes to finding products and services online, there are still three big reasons why a website is not only helpful, but essential to your digital marketing strategy.

Why It’s Important to Try Facebook Stories

digital marketing, facebook ads, facebook stories, Social Media Marketing, Social Media StrategyAugust 6, 2018788Views 0Likes 0Comments

It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.

Author page: Peg McDermott

Peg McDermott

What Is Your Why?

Digital Marketing Trends that Will Skyrocket in 2019

Four Reasons Why Integrating Your Marketing Strategy Is Essential

How to Turn Blogging into a Lead Generation Machine

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

How to Get the Marketing Edge on Your Competitors

5 Digital Ad Techniques You Need to Be Using Right Now

5 Reasons Why Websites Still Matter in 2018

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