How to Turn Blogging into a Lead Generation Machine

2019 Budget Planning, Blog Content Development, blogging, Content Development, Lead Development StrategyNovember 15, 2018835Views 0Likes 0Comments

For most businesses, their blog is the part of their website that is less about marketing, and more about information. A blog is a great way to demonstrate knowledge and authority in your field, establish a position as an industry expert, and share your wisdom with those who can benefit from it. A great side effect is that it strengthens your SEO game, making your site very attractive to search engine ranking algorithms. Businesses that blog on a regular basis generate 55% more site visits, 97% more links to their websites, and their pages get indexed 434% more often.

How to Supercharge Your Social Media Strategy for 2019

facebook ads, facebook stories, online marketing strategy, Social Media Marketing, video marketingNovember 8, 2018573Views 0Likes 0Comments

Just as digital marketing is a constantly-changing landscape, social media evolves right along with it. As an integral part of any online marketing plan, your social media strategy needs to take into account all the latest best practices, as well as modifying your content to keep up with what audiences expect in 2019. With that in mind, here are a few things you need to prioritize.

How to Allocate Your Marketing Budget for 2019

2019 Budget Planning, digital marketing, digital marketing strategy, marketing budget, Social Media StrategyNovember 2, 2018814Views 0Likes 0Comments

Last week, we talked about some practical tips on how to start preparing your 2019 marketing strategy. Having goals and taking steps toward them is important, but of course any serious plan is going to require some funds to back it up. So how do you know how much you need to set aside to reach each of your digital marketing goals for next year? Here are some tips on how to portion out your marketing budget.

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

digital marketing strategy, marketing strategyOctober 25, 2018606Views 0Likes 0Comments

Believe it or not, the holiday season is already sneaking up on us, and less than three months from now, we'll be welcoming a brand new year. January is the perfect time to launch an updated marketing strategy, but that doesn't mean you should sit around and do nothing until then - now is the time that you need to start thinking about what your strategy is going to involve in practical terms, and what things you can start doing in the last few weeks of this year to give yourself a head start.

Why Facebook Still Matters for Marketers in 2018

Facebook, facebook ads, facebook marketing, Social Media Marketing Strategy, Using Social Media for BusinessOctober 11, 20181KViews 0Likes 0Comments

Over the past year or two, you may have seen reports that Facebook usage is declining. Although the social network does have its issues and young people in particular are trying other sites and apps, it's important to remember that even now, the number of monthly active user on Facebook is still increasing, and with nearly two-thirds of Americans still using Facebook on a regular basis, those are numbers that digital marketers absolutely can't ignore.

How to Get the Marketing Edge on Your Competitors

competitor analysis, digital marketing strategyOctober 5, 2018596Views 0Likes 0Comments

If you want to be at the top of your game, the first step is to know what you're up against. Gone is the time when having an online presence was enough - these days no matter what your niche, there's bound to be at least a handful of other businesses doing what you do, and vying for the same customers that you are. So how do you get that competitive edge? In short, by spying on what your competitors are doing.

5 Digital Ad Techniques You Need to Be Using Right Now

digital marketing, digital marketing strategy, facebook ads, Lead Development Strategy, Lead Tracking Strategy, PPCSeptember 19, 2018698Views 0Likes 0Comments

Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.

5 Reasons Why Websites Still Matter in 2018

digital marketing strategy, Lead Development Strategy, Website Design, WebsitesAugust 23, 2018758Views 0Likes 0Comments

In the age of mobile apps and social media, it's easy to fall into the thinking that a website isn't as important as it once was. As a business owner, you may even be thinking about forgoing a website altogether and simply sticking with your social media accounts. However, although consumers do have a lot of options these days when it comes to finding products and services online, there are still three big reasons why a website is not only helpful, but essential to your digital marketing strategy.

Why It’s Important to Try Facebook Stories

digital marketing, facebook ads, facebook stories, Social Media Marketing, Social Media StrategyAugust 6, 2018639Views 0Likes 0Comments

It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.

How to Leverage Visual Content in Your Marketing Strategy

Branding, Content Development, digital marketing strategy, sharing content, video, video marketingJuly 31, 2018684Views 0Likes 0Comments

It's no secret that visual marketing is the future of brand promotion. Everywhere you turn, businesses are using images, video and infographics to get their messages across. The percentage of visual content on websites and social media is increasing day by day, and even search engines are starting to give preference to content that is…

What Makes a Good Facebook Ad in 2018?

digital marketing strategy, Facebook, facebook ads, Using Social Media for BusinessJuly 26, 20181KViews 0Likes 0Comments

Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on most social sites is being deliberately throttled, which now corners businesses into relying on sponsored posts and column ads in order to find their target audience. It's not all bad news, though - if you know how to craft a good Facebook ad, you're well on your way to getting much better reach than you ever did organically. But what makes a good Facebook ad in 2018?

Cogo Interactive named as one of the leading digital marketing agencies in DC by Clutch

digital marketing strategyJune 19, 2018519Views 0Likes 0Comments

Our team at Cogo Interactive strives to not only provide the best possible experience to all of our clients, but we make sure that we stay on top of every new industry trend in the world of digital marketing. We may be based in Washington, D.C., but we specialize in creating effective and customized marketing strategy solutions for companies all over the world and across various industries.

Author page: Peg McDermott

Peg McDermott

How to Turn Blogging into a Lead Generation Machine

5 Ways You Can Start Preparing for Your 2019 Marketing Right Now

How to Get the Marketing Edge on Your Competitors

5 Digital Ad Techniques You Need to Be Using Right Now

5 Reasons Why Websites Still Matter in 2018

Cogo Interactive named as one of the leading digital marketing agencies in DC by Clutch

Get In Touch With Us

Recent Blog Posts

Links

Sign Up for Updates

(703) 885-8406