Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for you, too. But usually Twitter and Facebook visitors don’t roll-in in the 100s or 1000s. That doesn't mean you can't have success with a social media marketing campaign - it just means that you'll have to make it work for you.
