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Social Media CO$TS

1_social_media_icons.jpg Thinking about upping your online marketing game? Want to really go for it and enhance your social media to its max? If you’re wondering what to budget for your next marketing strategy, here’s the research we found for you: Twitter: “if you already have an existing Twitter account, but need some help to take it to the next level, restructuring an existing Twitter account with limited coaching to achieve client goals is still going to cost you between $1,000-$2,500 per month, with some companies charging as much as $4,000 per month.”

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Why Using LinkedIn Works

Image courtesy of Social Ninja.

LinkedIn is at the top! Why is this tool one of the greatest for your marketing? 

LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the time to learn it, optimize it and use it! 

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Why Social Media Is Not A Magic Solution

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Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for you, too. But usually Twitter and Facebook visitors don’t roll-in in the 100s or 1000s. That doesn't mean you can't have success with a social media marketing campaign - it just means that you'll have to make it work for you.

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SEO, LinkedIn, and Google’s New Algorithm

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To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?

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3 Tips for Creating Your Online Portfolio

Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality. . The main objective is for you to get started. Make your portfolio clear and straight forward. . You’ll see on our website that we have…

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Handling Social Media Mishaps

It happens even to the best of us from time to time - something thoughtless, inappropriate, or downright dumb gets said on a social network, people react, and next thing you know you've got a big scandal on your hands. In the context of a small or medium-sized business, even a minor uproar on a social network can spell big problems for you in terms of unhappy customers and a dip in sales. Just like in every other aspect of business, mistakes will be made from time to time on social media. Even if you're extremely diligent with your social media policy, there's not really anything you can do about the fact that people are human, and sometimes they say damaging or offensive things.

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What to Look For in Your Twitter Analytics

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Analytics gives us key insights that help drive the evolution of our products and services. It shows exactly how people use the service or product on each platform, website and social media account. Twitter has become one of the most valuable tools on the web today. Its highly public form that immediately expands your reach to a targeted audience is the primarily reason for its success … and the reason I’m writing this blog.

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