The End of Google My Business – What It Means for YOUR Business

Google My Business, Inbound Marketing, Search Engine Optimization, SEONovember 18, 20213KViews 0Likes 0Comments

We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…

COGO Digital Blend, November 2021

Branding, Digital Blend, digital marketing, digital marketing strategy, lead generation, online marketing strategyNovember 1, 20212KViews 0Likes 0Comments

We're back with a brand new edition of Digital Blend, featuring the best digital marketing tips and tricks from the experts who know how to build a solid strategy! THE BIG PICTURE Your holiday business checklist - Seven things your business should be doing right now to get ready for the holiday season. The dangers…

Should Your Business Take a Break from Marketing?

digital marketing strategy, marketing for small business, marketing strategyOctober 18, 20212KViews 0Likes 0Comments

There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are…

COGO Digital Blend, October 2021

Digital Blend, digital marketing, digital marketing strategy, SEO, Website DesignOctober 4, 20212KViews 0Likes 0Comments

Welcome to the latest edition of Digital Blend, where we bring you the best tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Is it time for a change? - It's important to know when you've outgrown your current website design - here are the major…

The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

digital marketing strategy, online marketing, online marketing strategy, SalesSeptember 20, 20212KViews 0Likes 0Comments

The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the…

Introducing COGO Digital Blend

Branding, Digital Blend, digital marketing, digital marketing strategy, lead generation, LinkedIn, Social Media MarketingSeptember 7, 20212KViews 0Likes 0Comments

The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it's also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We'd like to help. Digital Blend is our new curated…

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 20212KViews 0Likes 0Comments

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

Revive Your Email Subscriber List with These Key Re-Engagement Techniques

Email, Email Marketing, marketing strategyAugust 12, 20211KViews 0Likes 0Comments

Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive…

The 7 Secrets for Skyrocketing Website Traffic in 2021

digital marketing, marketing strategy, WebsitesJuly 26, 20212KViews 0Likes 0Comments

With so many businesses strengthening their internet presence in 2020, the online landscape in 2021 is more competitive than ever. In order to carve out your place for growth in the market, your website needs to be bringing in as much traffic as possible. Here are some proven ways not only to bring new visitors…

Is Ungated Content the Right Choice for Your Website?

Content Development, content marketing, digital marketing strategyJuly 13, 20211KViews 0Likes 0Comments

Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…

Here Are Your 9 Essential LinkedIn Strategies for 2021

UncategorizedMarch 16, 20211KViews 0Likes 0Comments

2020 significantly slowed the pace of small businesses across the board, and although 2021 is looking promising as a comeback year, marketers still have to be creative with their strategies to make an impact. LinkedIn is an especially good platform for refreshing your approach and exploring possibilities; here are some changes you can make to your LinkedIn…

These Are the Factors You MUST Consider for your 2021 Marketing Budget

UncategorizedFebruary 23, 2021863Views 0Likes 0Comments

Remember when you were creating your marketing budget at the beginning of 2020? It seems so long ago, and life was very different then. By the middle of the year, just about everything we thought we knew about business and marketing had changed. Now that we've had a few months to settle into this tumultuous "new…

Author page: Peg McDermott

Peg McDermott

The End of Google My Business – What It Means for YOUR Business

COGO Digital Blend, November 2021

Should Your Business Take a Break from Marketing?

COGO Digital Blend, October 2021

The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

Revive Your Email Subscriber List with These Key Re-Engagement Techniques

Is Ungated Content the Right Choice for Your Website?

Here Are Your 9 Essential LinkedIn Strategies for 2021

These Are the Factors You MUST Consider for your 2021 Marketing Budget

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