The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

digital marketing strategy, online marketing, online marketing strategy, SalesSeptember 20, 20211KViews 0Likes 0Comments

The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the…

Introducing COGO Digital Blend

Branding, Digital Blend, digital marketing, digital marketing strategy, lead generation, LinkedIn, Social Media MarketingSeptember 7, 20212KViews 0Likes 0Comments

The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it's also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We'd like to help. Digital Blend is our new curated…

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

coronavirus, Inbound Marketing, online marketing, online marketing strategy, Search Engine Optimization, SEOAugust 23, 20212KViews 0Likes 0Comments

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

Revive Your Email Subscriber List with These Key Re-Engagement Techniques

Email, Email Marketing, marketing strategyAugust 12, 2021943Views 0Likes 0Comments

Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive…

The 7 Secrets for Skyrocketing Website Traffic in 2021

digital marketing, marketing strategy, WebsitesJuly 26, 20211KViews 0Likes 0Comments

With so many businesses strengthening their internet presence in 2020, the online landscape in 2021 is more competitive than ever. In order to carve out your place for growth in the market, your website needs to be bringing in as much traffic as possible. Here are some proven ways not only to bring new visitors…

Is Ungated Content the Right Choice for Your Website?

Content Development, content marketing, digital marketing strategyJuly 13, 20211KViews 0Likes 0Comments

Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…

Here Are Your 9 Essential LinkedIn Strategies for 2021

UncategorizedMarch 16, 2021897Views 0Likes 0Comments

2020 significantly slowed the pace of small businesses across the board, and although 2021 is looking promising as a comeback year, marketers still have to be creative with their strategies to make an impact. LinkedIn is an especially good platform for refreshing your approach and exploring possibilities; here are some changes you can make to your LinkedIn…

These Are the Factors You MUST Consider for your 2021 Marketing Budget

UncategorizedFebruary 23, 2021635Views 0Likes 0Comments

Remember when you were creating your marketing budget at the beginning of 2020? It seems so long ago, and life was very different then. By the middle of the year, just about everything we thought we knew about business and marketing had changed. Now that we've had a few months to settle into this tumultuous "new…

Thank You, 2020…

GratefulDecember 30, 2020575Views 0Likes 0Comments

I know many of you are looking forward to 2020 coming to an end, and with good reason - it’s been a challenging year. I, on the other hand, would like to thank 2020 for what it has taught and brought to me, and for helping me to learn that our health, friends and family,…

How to Turn Your Website into the Ultimate Marketing Tool

blogging, digital marketing strategy, Thought Leadership, Website DesignNovember 12, 20201KViews 0Likes 0Comments

How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting connections between you and your customers.

7 Reasons Why Chat Is Your Golden Ticket to Sales

chat, chatbot, Lead Development Strategy, lead generationOctober 23, 20201KViews 0Likes 0Comments

Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.

5 Ways to Outrank Your Competitors on Google Maps

UncategorizedOctober 1, 2020748Views 0Likes 0Comments

Playing the Google Maps ranking game can be frustrating, because sometimes businesses that don't deserve to be at the top seem to find their way there anyway. What are the tricks to achieving one of those top ranking spots? Is there a way to boost your rankings without breaking the rules and risking penalties? Here are a few things you can do to outrank your competitors the right way.

Author page: Peg McDermott

Peg McDermott

The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

Revive Your Email Subscriber List with These Key Re-Engagement Techniques

Is Ungated Content the Right Choice for Your Website?

Here Are Your 9 Essential LinkedIn Strategies for 2021

These Are the Factors You MUST Consider for your 2021 Marketing Budget

Thank You, 2020…

How to Turn Your Website into the Ultimate Marketing Tool

7 Reasons Why Chat Is Your Golden Ticket to Sales

5 Ways to Outrank Your Competitors on Google Maps

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