Email subscriber lists naturally fluctuate over time, but it can be frustrating to watch subscriber numbers go steadily down with no indication as to why. It is just as important to hang on to existing customers as it is to acquire new ones, so try these techniques that professional marketers use to re-engage your inactive…
With so many businesses strengthening their internet presence in 2020, the online landscape in 2021 is more competitive than ever. In order to carve out your place for growth in the market, your website needs to be bringing in as much traffic as possible. Here are some proven ways not only to bring new visitors…
Your email list is a powerful lead generation tool, so it makes sense that you would want to do everything you can to get as many signups as possible. However, you also need to consider the value that you're providing to all your website visitors, whether they sign up for your list or not. If…
2020 significantly slowed the pace of small businesses across the board, and although 2021 is looking promising as a comeback year, marketers still have to be creative with their strategies to make an impact. LinkedIn is an especially good platform for refreshing your approach and exploring possibilities; here are some changes you can make to your LinkedIn…
Remember when you were creating your marketing budget at the beginning of 2020? It seems so long ago, and life was very different then. By the middle of the year, just about everything we thought we knew about business and marketing had changed. Now that we've had a few months to settle into this tumultuous "new…
I know many of you are looking forward to 2020 coming to an end, and with good reason - it’s been a challenging year. I, on the other hand, would like to thank 2020 for what it has taught and brought to me, and for helping me to learn that our health, friends and family,…
How long has it been since you've revamped your business website? With more time spent working remotely and a renewed emphasis on e-commerce, 2020 is the ideal time to make sure your website is on point. It's not just about updating the design elements, though - your site needs to be generating leads and creating lasting connections between you and your customers.
Sometimes we get so caught up in the front-end aspects of marketing, we forget that the whole point is to drive conversions. Beautiful Instagram posts and a well-designed website are certainly important weapons in your marketing arsenal, but chat is seen as less glamorous and often gets neglected. Here are some reasons why your business should immediately start using chat to speak to potential customers.
Playing the Google Maps ranking game can be frustrating, because sometimes businesses that don't deserve to be at the top seem to find their way there anyway. What are the tricks to achieving one of those top ranking spots? Is there a way to boost your rankings without breaking the rules and risking penalties? Here are a few things you can do to outrank your competitors the right way.
Are you struggling to maintain visibility in local search? When it comes to Google Maps, every business wants to be in that all-important pack of three that are shown at the top for each local product or service search. Here are the main factors that Google looks at to determine whether your business is featured up there on the winners' podium.
As businesses start reopening and picking up momentum again, getting the most out of the rest of the year is the number one priority for everyone. If you're trying to pull it all together and get your business back on the road to optimal revenue generation, here are a few things to examine and address…
It takes time and effort to produce quality video content.
So it's disappointing when you upload a video and it gets almost no attention. SEO requires a slightly different approach for video than it does for other content - here are a few ways you can optimize your videos so they'll rank higher in search engine results.
