With Halloween quickly approaching, you may have been caught off-guard when it comes to taking advantage of the marketing opportunities in the year's spookiest holiday. No need to be afraid, though - there are still a few things you can do this week to capture the attention of your audience (and hopefully not scare them away!).
Facebook and Twitter are always there. You can pop in and check your accounts, disappear for a couple of weeks, and when you come back, everything is just how you left it, people carrying on the global conversation without you. What you're not seeing, however, is what your silence is costing you in followers and potential customers. Here are some reasons why it's important to stay consistently active on your social media accounts.
The concept of a social media crisis is nothing new. Tales of people saying regretful things on the internet are nearly as old as the internet itself. The snag with online foot-in-mouth syndrome, however, is that unlike in real life, the things you say online continue to live on forever. Even if you delete the text in question, if someone has already drawn attention to it and reposted it, that text can still be spread around and read by countless numbers of people, long after you unsuccessfully tried to take back what you said.
If there's one thing we can always count on, it's that Facebook will keep changing things, and the most recent set of changes involves how the news feed algorithm decides what stories to show at the top of a user's feed page. Previously, the average Facebook user read 57% of the stories in their news feeds, but older content got lost in the shuffle as users failed to scroll down far enough to see the other stories.
We all know the importance of periodic website redesign. Over time, you'll find that your site has outdated contact information, old photos that need updates, or design features that do not reflect current standards. However, though most of us keep up with our websites, often we don't give the same attention to our social media accounts.
You probably don't have it just yet, but they're rolling it out in waves very soon - earlier this month, Facebook announced a huge redesign to the news feed, modifying just about everything with regard to how users view content. Branding it as "the best personalized newspaper in the world," Facebook is changing the way we aggregate content... again.
