What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer?
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On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether or not a website is mobile friendly. This change in the ranking algorithms affect:
When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its sights. As Google integrates other features under the umbrella of its brand name, other search engines with more of a single-minded focus may be stepping into the spotlight, and if you're thinking about the future of your SEO strategy, you might want to keep other search engines in mind.
Social selling is salespeople + social media + interaction with prospects = helping social buyers become customers.
Last week, we offered advice and tips related to website design spring cleaning. While a high quality design is sure to increase your chance of online success, there is one thing you need to remember: you still need people to visit your website.
Are you the hands on type? Or are you the type who would rather hire a professional to handle tasks you are not comfortable with? When it comes to search engine optimization (SEO), many people claim to know what the are talking about. However, only a few can really step up to the plate and hit a homerun in the clutch. These people are known as SEO experts.
When it comes to the wonderful world of search engine optimization (SEO), one thing always holds true: you never know what to expect next. If you are going to achieve success in this area of your business, you need to be flexible enough to roll with the punches.
When it comes to the wonderful world of SEO, there is no shortage of information and advice. That being said, there is something you need to know: relying on the wrong info could point your web property in the wrong direction.
All businesses with an online presence are trying to achieve the same basic goal - getting the largest possible captive audience so that the highest possible percentage of that audience will become (and remain) customers. Search engine optimization is one of the key ways to achieve this, because search engines are generally the first stop for people who are looking to purchase something or solve a problem. As such, the quest to rank high for particular search terms has become both an art and a science, with new techniques for optimization continually surfacing.
If you've been at all involved with your site's SEO over the past few years, it's likely that link building has been an important part of your overall online marketing strategy. This is because Google has always placed such great importance on how many external sites link back to yours, as a determining factor for how relevant and important your site is to your niche. However, with increasing improvements to the sophistication with which Google determines site ranking, there has been some talk that link building is no longer as important. But is that really the case?
You may be thinking that you don't have any need for blogging, or that the time it takes to write a post would outweigh any potential reward. Although there are certainly many ways to blog, a little can go a long way, and if you play your cards right, you'll see that even a small amount of blogging effort can yield some great search engine results.