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COGO Digital Blend, September 2023

Here's the latest installment of Digital Blend, helping you create a winning digital marketing strategy for your business in 2023 and beyond! THE BIG PICTURE Deciphering customer intent — Why understanding what your customers are trying to do is key to giving them the best possible experience. Prepping for the holidays — With the 2023…

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COGO Digital Blend, January 2023

Welcome to the first Digital Blend of 2023, where the top digital marketing experts help you make this your most profitable year yet! THE BIG PICTURE Ongoing pandemic trends - As consumer behavior continues to be influenced by the effects of Covid, here's how businesses need to prepare. Tread carefully with influencers - Influencer marketing…

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COGO Digital Blend, Holiday Season 2022

It's time for a festive edition of Digital Blend, with the experts who can help you set up a winning digital marketing strategy for 2023! THE BIG PICTURE Next year's marketing technology trends - 2023 is around the corner, and these are the marketing technologies you need to incorporate into your strategy. Reinforce your business…

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COGO Digital Blend, October 2022

It's time for the latest edition of Digital Blend, where the top marketing experts give you advice on creating a winning strategy! THE BIG PICTURE Utilizing disruptive strategies - The way customers view, interact and accept brands is evolving, so it can be useful to learn how to build a disruptive marketing campaign. Be…

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What Do YOU Need to Know about Facebook’s Redesigned Feeds?

Over the past year or so, TikTok has become the gold standard for content presentation and finely-tuned algorithms. It has become so popular that older social media platforms like Facebook are now making major changes in order to keep up with these new expectations. As such, Meta has now completely overhauled Facebook's newsfeed, and split…

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The 3 Key Steps to a Winning Social Media Strategy

Social media is often treated like a mysterious, dark art. If you don't understand all the complexities of algorithms and audience building, then you've got no chance at success, right? That's actually not the case. Even now, social media is still primarily about three key factors, and if you keep these in mind as you…

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How to Attract More Customers than Ever with Instagram’s New Format

You've probably already noticed that a lot is changing with Instagram this year. In an effort to compete with TikTok, the Instagram algorithm has gone through a major overhaul and is now heavily favoring video content, especially Reels. The social giant is even testing an immersive full-screen version of the app that will more closely…

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COGO Digital Blend, April 2022

Here's the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy! THE BIG PICTURE 15 top digital marketing tools - Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task. Both sides of the data coin -…

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Google Analytics and Social Media Metrics

SMART-goals-620x267  Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

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