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Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…

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COGO Digital Blend, December 2021

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…

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The End of Google My Business – What It Means for YOUR Business

We're all used to Google's frequent algorithm and feature adjustments, but the recent announcement that Google My Business would be phased out in favor of the new Google Business Profile has left business owners wondering what will happen to their existing listings. Here's a rundown of the changes that will affect your account, and what…

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COGO Digital Blend, November 2021

We're back with a brand new edition of Digital Blend, featuring the best digital marketing tips and tricks from the experts who know how to build a solid strategy! THE BIG PICTURE Your holiday business checklist - Seven things your business should be doing right now to get ready for the holiday season. The dangers…

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Should Your Business Take a Break from Marketing?

There's nothing like the feeling of a marketing campaign succeeding - suddenly you have a surge of new customers coming in, sales are accelerating, and everything feels like it's on the right track. When things are going well, marketing can seem an extra expense and hassle that you no longer need. Conversely, when times are…

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The 7 Things Your Business Should Be Doing NOW for the 2021 Holiday Season

The end of 2021 is rapidly approaching, and the holidays will be here before we know it. Go through this checklist now to get your business ready not only for the upcoming holiday season, but the early 2022 holidays as well. 1. Understand when your holiday seasons actually are. We're all getting ready for the…

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Introducing COGO Digital Blend

The internet has all the great information you could ever want on how to build a solid digital marketing strategy, but it's also full of sketchy recommendations and misinformation that can lead you seriously astray. So how do you tell the good from the bad? We'd like to help. Digital Blend is our new curated…

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Web Traffic Suddenly Dropped? Don’t Worry, It’s Not Just You

Over the past eighteen months, the pandemic has made business unpredictable at best. Most industries saw a sharp downward trend for a few months in the first half of 2020, but then as more and more companies recognized e-commerce as the way forward, online sales started to fill in the gap, and web traffic soared.…

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