Moving to Google Analytics 4 – Is YOUR Business Prepared?

Google AnalyticsMay 3, 20221KViews 0Likes 0Comments

Google recently announced that their current Universal Analytics tool will be phased out in favor of Google Analytics 4, the next generation of data tracking tools. While the cutoff date of July 1, 2023 may seem far away, the migration over to GA4 can be a complex, multi-step project, and most business owners have already…

COGO Digital Blend, April 2022

Digital Blend, digital marketing, digital marketing strategy, online marketing strategy, Social MediaApril 20, 20222KViews 0Likes 0Comments

Here's the latest edition of Digital Blend, with all the expert advice you need to help fine-tune your digital marketing strategy! THE BIG PICTURE 15 top digital marketing tools - Be more efficient and optimize your entire strategy by using the right marketing tool for each specific task. Both sides of the data coin -…

How to Supercharge Your LinkedIn Marketing in 2022

LinkedIn, LinkedIn Training, online marketing, online marketing strategyApril 11, 20223KViews 0Likes 0Comments

LinkedIn is arguably one of the most overlooked digital marketing tools, but when used correctly it can transform your entire strategy. If you've been slacking on your LinkedIn marketing lately, here are some ways to get back on track for success in 2022. Share expertise through Articles. Repurposing business content for your LinkedIn network is…

COGO Digital Blend, March 2022

Digital Blend, SEO, Web Services, Website DesignMarch 22, 20221KViews 0Likes 0Comments

Spring is here and so is the latest edition of Digital Blend, with tips and tricks from the experts who can help you build a solid digital marketing strategy! WEB DESIGN Creating a web design style guide - Examples from ten famous companies demonstrate how to make a robust and comprehensive style guide. Taking the…

Website Redesign? Here’s How to Make it Less Overwhelming

web design, website, Website Design, WebsitesMarch 8, 20222KViews 0Likes 0Comments

As the central hub of your online presence, your company's website is arguably your most important marketing tool. Search engines are giving more and more ranking weight to the relevance of your site and the quality of visitor experience, so it's important to keep the design as well as the content up-to-date. For most businesses,…

COGO Digital Blend, February 2022

Digital Blend, digital marketing, Lead Development Strategy, lead generation, SEO, Social Media Marketing, Social Media Marketing StrategyFebruary 25, 20222KViews 0Likes 0Comments

Welcome back to latest installment of Digital Blend, featuring tips and tricks from the experts who can help boost your digital marketing efforts! THE BIG PICTURE The 7 key factors for digital marketing success - Follow these steps to take your marketing strategy to the next level in 2022. Tailoring your strategy for your brand…

The 7 Key Factors of a Winning Digital Marketing Strategy in 2022

marketing for small business, marketing strategy, online marketing strategyFebruary 8, 20221KViews 0Likes 0Comments

With the Super Bowl coming up this weekend, all eyes will be not only on the players, but also the brands that occupy some of the most visible (and expensive!) ad spaces in the world. While your business probably doesn't have the kind of marketing budget to spring for a Super Bowl commercial, you can…

COGO Digital Blend, January 2022

Digital Blend, SEO, website, Website DesignJanuary 24, 20221KViews 0Likes 0Comments

It's a new year and a new installment of Digital Blend, bringing you a wealth of great advice from the top digital marketing strategists! WEB DESIGN Four features of responsive design - Most people know that responsive web design is automatically scalable to any screen, but there are other aspects you need to be familiar…

Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

local seo, Search Engine Optimization, SEOJanuary 11, 2022979Views 0Likes 0Comments

Last month, just as the holiday season was really picking up momentum, Google decided to release its largest local algorithm update in five years. The resulting shift in how listings were being ranked in local search results sent many businesses into a panic about how to adjust their SEO efforts accordingly, especially since Christmas and…

COGO Digital Blend, December 2021

Digital Blend, Lead Development Strategy, lead generation, Social Media Marketing, Social Media Marketing Strategy, Social Media StrategyDecember 28, 20212KViews 0Likes 0Comments

This is it, the final Digital Blend of 2021, featuring the expert digital marketing tips and tricks that will give you a head start on 2022! THE BIG PICTURE Marketing predictions for 2022 - Ten growth marketing experts share their 2022 new year's marketing resolutions, as well as the growth trajectories they predict for the…

Website Speed: How It Affects SEO Marketing

Search Engine Optimization, SEO, Website Design, WebsitesDecember 13, 20212KViews 0Likes 0Comments

As search engines continue to prioritize user experience, how your website performs plays more and more of a role in your search engine rankings. Ranking algorithms are complex and sometimes difficult to understand as a whole, but here's how website speed on its own is a major SEO factor that can affect your entire digital…

COGO Digital Blend, November 29th, 2021

Digital Blend, digital marketing strategy, web design, Website DesignNovember 29, 20211KViews 0Likes 0Comments

Here's the latest edition of Digital Blend, navigating the holiday season with tips and tricks from the experts who know how to build a solid digital marketing strategy! WEB DESIGN Why great design should be a priority - If you want customers who stick around and take you seriously, here's why great web design needs…

Author page: Peg McDermott

Peg McDermott

Moving to Google Analytics 4 – Is YOUR Business Prepared?

How to Supercharge Your LinkedIn Marketing in 2022

COGO Digital Blend, March 2022

Website Redesign? Here’s How to Make it Less Overwhelming

The 7 Key Factors of a Winning Digital Marketing Strategy in 2022

COGO Digital Blend, January 2022

Google’s Vicinity Update: What Should YOUR Business Do About It in 2022?

Website Speed: How It Affects SEO Marketing

COGO Digital Blend, November 29th, 2021

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