The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

chatbot, Customer Review System, digital marketing strategy, Lead Tracking StrategyMay 3, 2018904Views 0Likes 0Comments

Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.

The World of Bots, Part 1: The Basics

Content Development, digital marketingApril 26, 2018920Views 0Likes 0Comments

In this two-part series, we're going to look at the ever-changing and advancing world of artificial intelligence, and specifically at how bots can help you with better customer service and stronger digital marketing.

Putting Yourself Back in Control of Your Facebook Account

Facebook, Social Media MarketingApril 18, 2018693Views 0Likes 0Comments

Image Credit: Shop Catalog

You've almost certainly been aware that in recent weeks, Facebook and its founder, Mark Zuckerberg, have been under a lot of scrutiny. There are several issues that have been discussed and debated, but the main thing that everyone seems to be concerned about is personal privacy. While there will probably be some subsequent changes in Facebook over the next few weeks, there are a few things you can adjust right now on your Facebook account to put yourself back in the driver's seat.

Why Slow and Steady Will Always Win the Marketing Race

digital marketing, online marketing strategy, Social Media StrategyApril 11, 2018696Views 0Likes 0Comments

Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'?

Online Strategy Tools and Tips Roundup: March 2018

digital marketing, online marketingApril 5, 20181KViews 0Likes 0Comments

Can you believe it's already spring? March was an exciting month for digital marketing; here are a few ideas and options to add to your tool belt as you continue to build your strategy.

How to Improve Your Emails for Better Conversion

Email, Lead Development Strategy, Lead Tracking, marketing strategyMarch 29, 20181KViews 0Likes 0Comments

Despite the wide array of new and exciting ways that you can reach potential customers through all sorts of online channels, email (perhaps somewhat surprisingly) remains one of the best tools to reach out to your audience. That said, there's a lot of disappointment to go around when an email campaign fails to achieve the goals you set for it, and even more so when it fails so spectacularly that you start to wonder why you're even bothering at all.

COGO Interactive Makes Top DC Web Designers List for Third Straight Year

digital marketing, Website DesignMarch 22, 20181KViews 0Likes 0Comments

It's always nice to be able to share some good news! For the past two years, COGO Interactive has been honored to be recognized by Expertise.com as one of the top 24 web design agencies in the DC area, and this year we're pleased to announce that we have once again been selected as part of this prestigious list.

How to Supercharge Your Online Presence with Real-Time Engagement

Social Media MarketingMarch 15, 2018794Views 0Likes 0Comments

Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction. In terms of lead generation, this means that in order to stand out in a sea of available options, you need to be perpetually demonstrating why your product or service is special. Here are three ways you can start engaging with your audience in real time, to show everyone exactly what you're made of and why they should want a piece of it.

Using Video to Bolster Your Digital Marketing Strategy

UncategorizedMarch 7, 2018548Views 0Likes 0Comments

If you've been anywhere near the internet in the past five years, you probably already know just how important video is, and how much it has become a part of the online landscape. As internet (and especially mobile internet) speeds have become faster, the barriers that kept video from dominating in the past have fallen away. People are now watching over one billion hours of YouTube per day, live video streaming is possible even from mobile devices, and the marketing world has caught on to the importance of these shifts.

Online Strategy Tools and Tips: February 2018

digital marketing, Google Adwords, marketing strategyFebruary 28, 2018990Views 0Likes 0Comments

The first two months of 2018 are already over, and that has provided enough time to see just where the digital marketing road for this year is starting to lead. As we head into spring, here are four things to keep in mind as you prepare your business to have its best-ever year this year.

How to Level-Up Your SEO in 2018

Content Development, Google Analytics, Google Webmaster Tools, Search Engine OptimizationFebruary 21, 20181KViews 0Likes 0Comments

The SEO game is becoming increasingly sophisticated over time. The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great. The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle. It also needs to be dynamic - gone are the days when you could just set things a certain way and forget about it for a while. To keep on top of today's search results, you need to be constantly re-evaluating your techniques, so here are some things to keep in mind over the course of 2018.

5 Ways to Turn Negative Feedback into a Positive

Customer Review System, online marketing, Relationship Management, reviewsFebruary 13, 2018773Views 0Likes 0Comments

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:

Author page: Peg McDermott

Peg McDermott

The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

The World of Bots, Part 1: The Basics

Online Strategy Tools and Tips Roundup: March 2018

How to Improve Your Emails for Better Conversion

COGO Interactive Makes Top DC Web Designers List for Third Straight Year

Using Video to Bolster Your Digital Marketing Strategy

Online Strategy Tools and Tips: February 2018

How to Level-Up Your SEO in 2018

5 Ways to Turn Negative Feedback into a Positive

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