How to Supercharge Your Online Presence with Real-Time Engagement

Social Media MarketingMarch 15, 2018492Views 0Likes 0Comments

Gone are the days when having an online business presence was just a matter of throwing a static webpage together and letting it do the work for you - today's consumers (and especially those from younger generations) are accustomed to the internet being a place for dynamic interaction. In terms of lead generation, this means that in order to stand out in a sea of available options, you need to be perpetually demonstrating why your product or service is special. Here are three ways you can start engaging with your audience in real time, to show everyone exactly what you're made of and why they should want a piece of it.

Using Video to Bolster Your Digital Marketing Strategy

UncategorizedMarch 7, 2018342Views 0Likes 0Comments

If you've been anywhere near the internet in the past five years, you probably already know just how important video is, and how much it has become a part of the online landscape. As internet (and especially mobile internet) speeds have become faster, the barriers that kept video from dominating in the past have fallen away. People are now watching over one billion hours of YouTube per day, live video streaming is possible even from mobile devices, and the marketing world has caught on to the importance of these shifts.

Online Strategy Tools and Tips: February 2018

digital marketing, Google Adwords, marketing strategyFebruary 28, 2018634Views 0Likes 0Comments

The first two months of 2018 are already over, and that has provided enough time to see just where the digital marketing road for this year is starting to lead. As we head into spring, here are four things to keep in mind as you prepare your business to have its best-ever year this year.

How to Level-Up Your SEO in 2018

Content Development, Google Analytics, Google Webmaster Tools, Search Engine OptimizationFebruary 21, 2018762Views 0Likes 0Comments

The SEO game is becoming increasingly sophisticated over time. The earth-shatteringly major Google algorithm updates are coming fewer and farther between, which is great. The trade-off, however, is that the smoother, more subtle changes to how search engines work mean that your approach to SEO also needs to be smooth and subtle. It also needs to be dynamic - gone are the days when you could just set things a certain way and forget about it for a while. To keep on top of today's search results, you need to be constantly re-evaluating your techniques, so here are some things to keep in mind over the course of 2018.

5 Ways to Turn Negative Feedback into a Positive

Customer Review System, online marketing, Relationship Management, reviewsFebruary 13, 2018510Views 0Likes 0Comments

As a business owner, you're always trying to give your customers the best experience. You can't be perfect at pleasing everyone all the time, though - each customer comes to you with different expectations, and it's impossible to predict what all those expectations might be. What you can do, however, is learn how to handle feedback in a graceful way, so that you can turn any negative customer experiences into a positive. Here are five ways to do just that:

Why Should Your Business Harness Big Data in 2018?

audience segmentation, big dataFebruary 5, 2018471Views 0Likes 0Comments

Collecting information about online visitors is nothing new - businesses have been doing this for many years as a way to learn more about what their customers want, and how best to serve them. What is evolving with new tech, however, are the ways in which that data can be interpreted and channeled in a useful manner. With the big data technologies that are emerging in 2018, small businesses have more power than ever to adopt an online marketing strategy that not only brings in the right customers, but gives those customers an unparalleled personal experience. If you're new to the idea of big data, find it intimidating, or simply don't see how it can help your strategy, here are a couple of key points that will point you in the right direction.

How Keywords Can Be a Big Key to Lead Generation for Small Business

Google Analytics, online marketing, Search Engine Optimization, SEOJanuary 31, 20181KViews 0Likes 0Comments

When it comes to generating leads for your website, high traffic is the main goal, right? Not necessarily. Imagine that you run a site aimed toward retirees, and you see that a lot of people are visiting the site, but when you look at your analytics, you discover that most of your visitors are teenagers. That's not going to lead to many sales! While having a high volume of traffic is certainly a good sign, big numbers are not enough to push your conversion rates higher - you want the right people coming to your site, the ones who are in the target market for your product or service. This is where keywords come into play.

3 Online Marketing Resolutions You Should Have in 2018

marketing strategy, online marketingJanuary 25, 2018882Views 0Likes 0Comments

New LinkedIn” changes?”

Changes, LinkedIn, LinkedIn TrainingFebruary 22, 20171KViews 0Likes 0Comments

LinkedIn's new interface and upcoming changes may not surprise you, but you will notice them. It will happen sometime in 2017. The redesigned website is meant to bring LinkedIn's desktop experience more in line with its mobile app. The main changes are to the look and feel. It will cleaner and has more responsive and easier to navigate features, including better search features. There are also some features that they are retiring:

A Google Checklist For Your Website

Google+, Guide, SEOFebruary 15, 2017950Views 0Likes 0Comments

According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.

1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?

2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).

3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written. 4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.

Web Design is more about “Marketing” than Design

blogging, marketing strategy, online marketing, web designFebruary 8, 20171KViews 0Likes 0Comments

Web design is more about how you attract the right visitors than it is about how your website looks and feels. Don’t get me wrong however, the usability and flow of your website IS important. Though, marketing is where you need to focus your efforts, consistently review upcoming trends, and re-invent.

Web marketing is about developing powerful communication strategies using all of the popular social/niche media channels to drive traffic and generate qualified leads. It can include a social media marketing program, search engine optimization, research, integration … even how your business seems to appear and be marketed on LinkedIn.

Who strong is your website marketing? Find out what your score is here: https://website.grader.com/ and let us know.

Multimedia Is Important in Online Marketing

Guide, Tips, UX, videoFebruary 1, 2017766Views 0Likes 0Comments

The word "dynamic" describes today's online experience! The early days of the web featured mostly static pages with lots of text and not much else. Though, the websites you see now are bursting with information of all kinds, with a lot of two-way interaction and audience engagement. The advent of multimedia, of course, has played a huge role in this evolution. As media quality has improved, things like images, video, and even live streaming have become not only possible, but commonplace.

Multimedia is everywhere nowadays. Intelligent marketers understand the need for incorporating a fair amount of multimedia into online marketing strategies. Even the smallest businesses with the simplest goals can still benefit from including multimedia as part of their campaigns.

Tip for small businesses: doing this can also open you up to a whole new level of engaging with potential customers.

Author page: Peg McDermott

Peg McDermott

Using Video to Bolster Your Digital Marketing Strategy

Online Strategy Tools and Tips: February 2018

How to Level-Up Your SEO in 2018

5 Ways to Turn Negative Feedback into a Positive

Why Should Your Business Harness Big Data in 2018?

How Keywords Can Be a Big Key to Lead Generation for Small Business

3 Online Marketing Resolutions You Should Have in 2018

New LinkedIn” changes?”

A Google Checklist For Your Website

Web Design is more about “Marketing” than Design

Multimedia Is Important in Online Marketing

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