Old Websites vs. New Websites

SEO, web design, websiteMarch 11, 2016693Views 0Likes 0Comments

Is my website mobile-friendly? When should I update my website? How old is too old?If you had your website created five years ago, but are not sure if it is outdated now then check your website’s “score” on https://website.grader.com. Enter your URL and email address, and press go. The website above (a.k.a. Marketing Grader or Website Grader) will give you an overall score for your website, based on five categories:
·         Blogging
·         Social Media
·         Search Engine Optimization (SEO)
·         Lead Generation
·         Mobile.

Quick Tutorial on Search Engine Optimization

marketing strategy, SEO, small businessNovember 6, 2015377Views 0Likes 0Comments

Good, Fast, and Cheap SEO … Pick Any Two

Inbound Marketing, quality assurance, Search Engine Optimization, SEO, websiteOctober 23, 2015668Views 0Likes 0Comments

In continuing our series from the popular po st last week about "Good, Fast, or Cheap Web Design", we want to stress that your website’s search engine optimization (SEO) is also important … very important!

SEO, LinkedIn, and Google’s New Algorithm

Blog, Full Service, Inbound Marketing, LinkedIn, marketing strategy, Search Engine Optimization, Seminars, SEO, Social Media, Social Policy, Using Social Media for BusinessJune 3, 20151KViews 0Likes 0Comments

To continue on with the blog series formed from questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar in May, we have written this blog to share a question from one of our attendees: how is SEO is determined on LinkedIn?

Questions and Answers about LinkedIn & Blogging

Blog, blogging, LinkedIn, Search Engine Optimization, Seminars, SEO, Using Social Media for BusinessMay 28, 20151KViews 0Likes 0Comments

We had many great questions asked during our LinkedIn Power Formula for Sales & Marketing Success seminar at the Northern Virginia Center in Falls Church, VA in May. The event focused on how to get your business and personal brand found in Google searches using LinkedIn and how to unlock the full power of LinkedIn’s groups, marketing tools, and advanced search tool to find potential customers from LinkedIn’s over 300 million users.
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3 Tips for Creating Your Online Portfolio

Blog, Case Studies, Full Service, Inbound Marketing, Search Engine Optimization, SEO, Social Media, Using Social Media for Business, WebsitesMay 20, 2015910Views 0Likes 0Comments

Why is it so important to have a portfolio? Your personal portfolio is the visual proof for clients to witness your expertise, taste, and personality. . The main objective is for you to get started. Make your portfolio clear and straight forward. . You’ll see on our website that we have…

Internet Marketing: More than a Numbers Game

Blog, Email Marketing, Inbound Marketing, marketing strategy, SEOMay 13, 2015890Views 0Likes 0Comments

Sometimes in the world of social media, it's easy to get caught up in the idea that a greater following equals greater success for your business. So many people focus on "getting the numbers up" - increasing Twitter follower numbers, Facebook fans, YouTube channel subscribers, and so forth. However, there may be a sobering wake-up call if you manage to get your following to snowball somewhat, but aren't managing to convert those followers into customers. As so many social media marketers can tell you, just getting the following isn't enough - those numbers don't mean anything unless you can also engage with your audience in an effective way.

Google Requirements for Mobile Friendly Websites: Testing Tool

Blog, Full Service, Google+, mobile marketing, Search Engine Optimization, SEOApril 29, 2015609Views 0Likes 0Comments

What are Google’s requirements that all websites need in order to be mobile friendly? Did you know that if you don’t follow these requirements, then your search engine optimization (SEO) or Google ranking will suffer?
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On April 21, 2015 Google changed its ranking algorithms for searches conducted on mobile devices to factor in whether or not a website is mobile friendly. This change in the ranking algorithms affect:

Google Is Not the Only Search Engine

Google+, Search Engine Optimization, SEOApril 24, 2015734Views 0Likes 0Comments

When we talk about SEO and search engine ranking, the automatic assumption is that we're talking about Google. While it's certainly true that Google is the most important and influential search engine at the moment, and possibly for the foreseeable future, it's also important to remember that Google has other things besides search in its sights. As Google integrates other features under the umbrella of its brand name, other search engines with more of a single-minded focus may be stepping into the spotlight, and if you're thinking about the future of your SEO strategy, you might want to keep other search engines in mind.

Getting Your Highest Conversation Rates

Blog, Full Service, Inbound Marketing, Search Engine Optimization, SEO, Social MediaApril 21, 2015795Views 0Likes 0Comments

How do you build a website that attracts and encourages visitors to become customers? In our blog about mastering inbound marketing and getting started, we discussed the conversion funnel: content creation and distribution + calls to actions + closing leads = happy and repeat customers.