According to Google, there are 4 criteria that you need to meet to increase your SEO, searchability, and how your potential customer can find you online.
1. Informative and useful content: what other webpages/profiles are ranking in Google for the keywords you want to rank for? How does the design, look and feel, and SEO of your website compare? What information do those sites have that you may be missing?
2. Credible: ways to build your credibility online are to build relationships and share comments and articles on other credible websites/profiles and display your awards and logos (i.e. BBB or Angie’s List Accredited badges).
3. Write well: do you have typos or incorrect facts and stats? Google does not rank websites that are poorly written.
4. Engaging content: would your target audience want to bookmark your webpage, share it, recommend it, or submit a comment? Think about this or discuss your ideas with a friend, industry expert, and/or business partner for added insight, perspective, and feedback.
