How to Leverage Visual Content in Your Marketing Strategy

Branding, Content Development, digital marketing strategy, sharing content, video, video marketingJuly 31, 2018819Views 0Likes 0Comments

It's no secret that visual marketing is the future of brand promotion. Everywhere you turn, businesses are using images, video and infographics to get their messages across. The percentage of visual content on websites and social media is increasing day by day, and even search engines are starting to give preference to content that is…

What Makes a Good Facebook Ad in 2018?

digital marketing strategy, Facebook, facebook ads, Using Social Media for BusinessJuly 26, 20181KViews 0Likes 0Comments

Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on most social sites is being deliberately throttled, which now corners businesses into relying on sponsored posts and column ads in order to find their target audience. It's not all bad news, though - if you know how to craft a good Facebook ad, you're well on your way to getting much better reach than you ever did organically. But what makes a good Facebook ad in 2018?

Cogo Interactive named as one of the leading digital marketing agencies in DC by Clutch

digital marketing strategyJune 19, 2018629Views 0Likes 0Comments

Our team at Cogo Interactive strives to not only provide the best possible experience to all of our clients, but we make sure that we stay on top of every new industry trend in the world of digital marketing. We may be based in Washington, D.C., but we specialize in creating effective and customized marketing strategy solutions for companies all over the world and across various industries.

If you're not already using Messenger as a customer communication and support tool, you're missing out. Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform. So popular, in fact, that recent statistics estimate…

What the Heck is Semantic Search and How Can It Help You?

digital marketing strategy, Google Analytics, online marketing strategy, PPC, Search Engine Optimization, SEOMay 23, 2018754Views 0Likes 0Comments

Semantic search can help you better target your customer in light of advancing search technology.

5 Ways to Turn the New LinkedIn into a Stronger Marketing Tool

CRM, LinkedIn, LinkedIn Training, Relationship Management, Social Media Marketing Strategy, TrainingMay 17, 20181KViews 0Likes 0Comments

Are you Leveraging Linkedin to Market Your Business?

4 Ways to Grow a Customer Base from Social Media

bot, chatbot, digital marketing strategy, Lead Tracking Strategy, Social Media Marketing, Social Media StrategyMay 11, 2018805Views 0Likes 0Comments

Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.

The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

chatbot, Customer Review System, digital marketing strategy, Lead Tracking StrategyMay 3, 2018708Views 0Likes 0Comments

Last week in part 1 of our series, we talked about why you would use a bot, how bots are changing the landscape of marketing, and how specific brands have leveraged bot technology. This week in part two, we're going to get into the nuts and bolts of how bots can be used as part of an online marketing strategy, and how you can develop your own chatbot as part of your marketing outreach.

The World of Bots, Part 1: The Basics

Content Development, digital marketingApril 26, 2018700Views 0Likes 0Comments

In this two-part series, we're going to look at the ever-changing and advancing world of artificial intelligence, and specifically at how bots can help you with better customer service and stronger digital marketing.

Putting Yourself Back in Control of Your Facebook Account

Facebook, Social Media MarketingApril 18, 2018554Views 0Likes 0Comments

Image Credit: Shop Catalog

You've almost certainly been aware that in recent weeks, Facebook and its founder, Mark Zuckerberg, have been under a lot of scrutiny. There are several issues that have been discussed and debated, but the main thing that everyone seems to be concerned about is personal privacy. While there will probably be some subsequent changes in Facebook over the next few weeks, there are a few things you can adjust right now on your Facebook account to put yourself back in the driver's seat.

Why Slow and Steady Will Always Win the Marketing Race

digital marketing, online marketing strategy, Social Media StrategyApril 11, 2018506Views 0Likes 0Comments

Have you ever had a special day coming up for which you wanted to look your best, and suddenly you looked in the mirror and thought, 'I wish I could get in shape and lose twenty pounds before the event this weekend'?

Author page: Peg McDermott

Peg McDermott

Cogo Interactive named as one of the leading digital marketing agencies in DC by Clutch

What the Heck is Semantic Search and How Can It Help You?

The World of Bots, Part 2: The Case for Bots in Your Marketing Strategy

The World of Bots, Part 1: The Basics

Get In Touch With Us

Recent Blog Posts

Links

Sign Up for Updates

(703) 885-8406

Author page: Peg McDermott

Peg McDermott

Are you using video in your digital marketing yet?

Get In Touch With Us

Recent Blog Posts

Links

Sign Up for Updates