If you want to be at the top of your game, the first step is to know what you're up against. Gone is the time when having an online presence was enough - these days no matter what your niche, there's bound to be at least a handful of other businesses doing what you do, and vying for the same customers that you are. So how do you get that competitive edge? In short, by spying on what your competitors are doing.
Keeping on top of digital advertising is a constant struggle. Trends and technologies progress quickly, to the point where you have to try to stay ahead of the curve just to keep up with the current pace. With that in mind, here are five digital advertising trends that you need to be moving forward on right now if you want to be at the top of your game heading into 2019.
In the age of mobile apps and social media, it's easy to fall into the thinking that a website isn't as important as it once was. As a business owner, you may even be thinking about forgoing a website altogether and simply sticking with your social media accounts. However, although consumers do have a lot of options these days when it comes to finding products and services online, there are still three big reasons why a website is not only helpful, but essential to your digital marketing strategy.
It seems like Facebook is constantly rolling out new features, so last year when they took a page out of Snapchat's book and unveiled Stories, the format was already familiar to a lot of users, especially the younger generation. What was a little unexpected, though, was the rollout a few months ago that made the Stories feature available to Facebook business pages. A lot of businesses still haven't quite figured out what to do with their Stories yet, but it's a great opportunity to start experimenting with the new wave of visual online marketing.
It's no secret that visual marketing is the future of brand promotion. Everywhere you turn, businesses are using images, video and infographics to get their messages across. The percentage of visual content on websites and social media is increasing day by day, and even search engines are starting to give preference to content that is…
Facebook marketing, much like Google ranking, is subject to ever shifting algorithms and changes in the marketing landscape. As recently as a couple of years ago, simply posting things on your Facebook page was often enough to get people visiting your site and considering your products and services. Nowadays, not so much. Organic reach on most social sites is being deliberately throttled, which now corners businesses into relying on sponsored posts and column ads in order to find their target audience. It's not all bad news, though - if you know how to craft a good Facebook ad, you're well on your way to getting much better reach than you ever did organically. But what makes a good Facebook ad in 2018?
Our team at Cogo Interactive strives to not only provide the best possible experience to all of our clients, but we make sure that we stay on top of every new industry trend in the world of digital marketing. We may be based in Washington, D.C., but we specialize in creating effective and customized marketing strategy solutions for companies all over the world and across various industries.
Are you using video in your digital marketing yet?
If you're not already using Messenger as a customer communication and support tool, you're missing out.
Despite all the recent legal issues that have plagued Facebook, it remains one of the most widely-used social media sites, and Facebook Messenger in particular is a wildly popular messaging platform. So popular, in fact, that recent statistics estimate…
Semantic search can help you better target your customer in light of advancing search technology.
Are you Leveraging Linkedin to Market Your Business?
Social media has evolved a lot since the early days, and building a following isn't really about content anymore - it's about image and brand perception. So how can you develop the kind of brand that people want to follow? Here are four good starting points.
