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How to Get Those All-Important Testimonials

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These days, consumers rely more and more on the social aspects of research when they're considering where to spend their money. In other words, recommendations from real people can mean as much or more to them than advertisements or other marketing campaigns. Testimonials are a great way to show that people find your product or service valuable, but how do you get strong, believable testimonials to use on your site?

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Google Analytics and Social Media Metrics

SMART-goals-620x267  Your social media and website presence should be integrated with one another in order to continuously drive traffic to your website. The next step would then be to measure your efforts so you can improve. Here is a helpful guide. Google Analytics provides you with data to see where your website visitors come from and understand how they maneuver through your site.

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7 Things to Be Grateful For in Your Business

thanksgivingcornucopia-1789664_960_720.jpg The turkey has long been a symbol of thanksgiving and abundance and the cornucopia is a symbol of productivity. These symbols of abundance encourage us to honor our sources of nourishment, whether they are physical, emotional or spiritual. So this season, honor yourself as an entrepreneur and a spirited individual who has overcome much and nourished many.

There are many things to be grateful for in business and here are our top 7:

A Great Team: not all businesses have huge staffs, but each and every employee always has the chance to make a huge impact on your business. A Growing List of Tech Tools to Make Your Life Easier: there are so many options! So many tasks that can be completely automated! Your Online Connections: you have access to so many people, influencers and followers in different parts of the world. These people can have a huge impact on your business.

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Dieting + Your Business: 1 Common Principle

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What does losing weight or healthy eating have to do with marketing your business online?
I just read this article about “9 Ways to Replace Your Bad Habits With Good Ones” and point 6 caught my eye! It is about being aware of your vulnerable times. Is it early in the morning or after a long day at work (when you’re emotionally, physically, or cognitively exhausted) that you feel like your decision-making isn’t the sharpest?
The article reads: “research shows that your willpower reserves are depleted—you just don’t have enough to refrain from snappy statements. When you know you’ll be tired or when you find you’re worn out, put in a structure to support yourself.” This same principle can be applied to your business.
 

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What’s the Deal with Online Reviews?

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So online reviews … why are they important, and why are they needed as part of your reputation strategy?
If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.
88% have read reviews to determine the quality of a local business, and 88% of consumers say they trustonline reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.
 

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Social Media CO$TS

1_social_media_icons.jpg Thinking about upping your online marketing game? Want to really go for it and enhance your social media to its max? If you’re wondering what to budget for your next marketing strategy, here’s the research we found for you: Twitter: “if you already have an existing Twitter account, but need some help to take it to the next level, restructuring an existing Twitter account with limited coaching to achieve client goals is still going to cost you between $1,000-$2,500 per month, with some companies charging as much as $4,000 per month.”

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So You Think Blogging is Boring?

boring_blogger.jpg Does the thought of blogging bore you to tears? Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
  • By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
  • 83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Are these numbers boring?!?

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