Have you ever heard someone say or read this? Or have you thought this yourself? Social media has provided marketers with an entirely new set of tools and it can be confusing or daunting to keep up.
Peg McDermott
Improve Your UX with a Google Compliant Checklist
This is a great tip! You can improve your website’s user experience by checking your compliant page, but you must make a compliant page first (hint: see below ;) ).
UX or “user experience” design is the process of enhancing a website viewers/users’ satisfaction by improving the usability, accessibility, and interaction between the user and the product or service provided. It is also a measure of the ease and pleasure that users enjoy when navigating through a site.
Is my website mobile-friendly? When should I update my website? How old is too old?If you had your website created five years ago, but are not sure if it is outdated now then check your website’s “score” on https://website.grader.com. Enter your URL and email address, and press go. The website above (a.k.a. Marketing Grader or Website Grader) will give you an overall score for your website, based on five categories:
· Blogging
· Social Media
· Search Engine Optimization (SEO)
· Lead Generation
· Mobile.
The area of freelance recruitment is growing rapidly. ProFinder was launched on LinkedIn in October of last year. It is designed to help marketers find new clients. This is a development that could make big waves in the online freelancer platform space and could significantly alter the growing freelancer/independent workforce market.
We’d like to take this time to highlight a great article by Sherice Jacob called “Optimize Your Sales Funnel: The Top, Middle & Bottom-Line”. Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews and gives a free conversion checklist and web copy tune-up here: iElectrify.com.
How many times has the thought crossed your mind? Another guru says content marketing is the way to go to attract more customers and you smile politely and think, "Ugh, why spend time on content marketing?"
Image courtesy of Social Ninja.
LinkedIn is at the top! Why is this tool one of the greatest for your marketing?
LinkedIn operates the world's largest professional network on the Internet with more than 313 million members in over 200 countries and territories. LinkedIn is a powerful platform for establishing your personal brand, but only if you take the time to learn it, optimize it and use it!
Do you know the ‘Charlie bit my finger’ video or seen ‘pizza rat’ roaming the streets of New York? These are videos that went viral, and with most success stories, tales of a meteoric social media post going viral can make you believe that the same kind of success is right around the corner for you, too. But usually Twitter and Facebook visitors don’t roll-in in the 100s or 1000s. That doesn't mean you can't have success with a social media marketing campaign - it just means that you'll have to make it work for you.
Does blogging sound daunting, confusing, or boring to you? Does the word "blog" sound dull to you? Then this is for you. “Blog” originated as slang for “web log.” A blog could be a piece of writing that showcases a project you are passionate about, for an entrepreneur’s platform to highlight their creativity, or for an expert to express thoughts and ideas from their education, career and life journey.
We all want to build our blog audience and get smarter with our content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines (i.e. SEO – which should always be taken into consideration when you write), AND that will also appeal to people.
According to one who has done it, Dave Schneider, in his article titled “How To Create A Post In A Few Hours That Gets 100’s Of Shares” he details a few pointers and lessons learned that are GREAT for us to share here as well. No one ever knows when an article post is going to be a killer idea and will be shared hundreds of times, but here are some tips.
Dave’s blog posts that have done the best have the following features: