CRM, Inbound Marketing, LinkedIn, Relationship Management, Sales, TrainingOctober 13, 20162KViews0Likes0Comments
Peg McDermott
Compassionate leaders are effective leaders. CEO of LinkedIn, Jeff Weiner, is one who understands the value of managing teams in a charmingly mellow and gentle way with a sense of concern for others. Compassion as has three components:
So online reviews … why are they important, and why are they needed as part of your reputation strategy?
If you’ve ever bought anything online, you’ve encountered a typical online review or “star” rating for a product. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience.
88% have read reviews to determine the quality of a local business, and 88% of consumers say they trustonline reviews as much as personal recommendations. The trend keeps increasing over the years as well. This is why they are important.
Thinking about upping your online marketing game? Want to really go for it and enhance your social media to its max?
If you’re wondering what to budget for your next marketing strategy, here’s the research we found for you:
Twitter: “if you already have an existing Twitter account, but need some help to take it to the next level, restructuring an existing Twitter account with limited coaching to achieve client goals is still going to cost you between $1,000-$2,500 per month, with some companies charging as much as $4,000 per month.”
Does the thought of blogging bore you to tears?
Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
- By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research)
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
- 83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Search engine optimization is always changing and evolving with the needs of website viewers and the way businesses chose to market online. Every year Google makes changes and the way SEO is done has to adapt.
Have you put any thought into taking your inbound marketing strategy to the next level? Even if you may be a bit behind the trend, it is never too late to get started!
There are many other factors that play a key role in improving your 
Last month, COGO Interactive received a top award for being one of the “Best Web Designers in Washington DC”. It is an honor to be selected by Expertise LLC, who is a leader in their industry of connecting people with the best local experts.
Expertise LLC analyzed and scored web designers on more than 25 variables across six categories to give a hand-picked list of the best web designers. They looked at 551 web designers in Washington DC and picked the top 24. That’s the top 4% in all of the D.C. area!
The design of your website is important because it is your door to your customers' interest. In our competitive world of online business, it is imperative that you have a well-designed website.
Website users take just a few seconds to decide whether they are going to continue browsing your site or not and if they are interested in what you’re selling. A well-designed website does not fail to communicate your intention, your message, your tone, your services/products, and what you want your customer’s to do.
A well designed website means that it:
We thought this May article by Russ Henneberry was brilliant! So, we are highlighting it here. Every blog post gets one of three reactions from a reader: "Magnificent!", "Could have been better" or "That post was dreadful.”
Read below for 10 points to a blog post audit. Then, access the link at the end of this blog for a “Blog Post Audit tool” and step by step process to download.
