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So You Think Blogging is Boring?

boring_blogger.jpg Does the thought of blogging bore you to tears? Well, think twice about this and look at the results that inbound marketing and blogging actually can bring in!!
  • By 2014, over 40% of large complex marketing organizations had developed a pace-layered application approach to integrated marketing. (Gartner Research)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
  • 83% of marketers indicate that social media is important for their business. (Social Media Examiner)
Are these numbers boring?!?

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We Won “Best Web Designers in DC” Expertise Award

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Last month, COGO Interactive received a top award for being one of the “Best Web Designers in Washington DC”. It is an honor to be selected by Expertise LLC, who is a leader in their industry of connecting people with the best local experts.

Expertise LLC analyzed and scored web designers on more than 25 variables across six categories to give a hand-picked list of the best web designers.  They looked at 551 web designers in Washington DC and picked the top 24. That’s the top 4% in all of the D.C. area!

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The Importance of a Well-Designed Website

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The design of your website is important because it is your door to your customers' interest. In our competitive world of online business, it is imperative that you have a well-designed website. 
 
Website users take just a few seconds to decide whether they are going to continue browsing your site or not and if they are interested in what you’re selling. A well-designed website does not fail to communicate your intention, your message, your tone, your services/products, and what you want your customer’s to do.  
 
A well designed website means that it:

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DOWNLOAD: 10-Point Blog Audit

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We thought this May article by Russ Henneberry was brilliant! So, we are highlighting it here. Every blog post gets one of three reactions from a reader: "Magnificent!", "Could have been better" or "That post was dreadful.”
 
Read below for 10 points to a blog post audit. Then, access the link at the end of this blog for a “Blog Post Audit tool” and step by step process to download. 

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